Monday, October 2, 2023
News Toyota to Unveil Ultra-Luxurious Century SUV on September 6

Toyota to Unveil Ultra-Luxurious Century SUV on September 6

Toyota’s announcement confirms the development of the highly anticipated Toyota Century SUV, set for reveal on September 6.


  • Toyota’s announcement of the Century SUV launch aligns with previous speculation.

  • Teaser image hints at the SUV’s grandeur, featuring a chauffeur-focused design.

  • The new SUV is anticipated to be based on the Toyota Grand Highlander platform.


Toyota’s plan to introduce a lavish, chauffeur-oriented vehicle that was teased in June has now materialized with the upcoming launch of the Toyota Century SUV. Speculations about the addition of an SUV to the iconic Japanese sedan’s Century lineup gained momentum when Toyota first hinted at it, and the automaker has substantiated these rumors by sharing a teaser image that aligns with the vehicle’s expected features.

2018 Toyota Century

Although the teaser image does not divulge further details, it clearly presents a sizable, tall vehicle adorned in black. The taillights exhibit a light signature reminiscent of the Century sedan, and a symbolic touch is added with a gloved hand extending towards the door handle, suggesting the presence of a chauffeur.

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Referred to as a potential budget Rolls-Royce Cullinan or Bentley Bentayga, the Century SUV’s specifications remain largely unknown. There are speculations that it will leverage the Toyota Grand Highlander platform to offer spaciousness akin to a private airplane. The vehicle is likely to incorporate Toyota’s latest electrified drivetrains, indicating the improbable use of a V8 or V12 engine. The Century line has traditionally been favored by Japanese royalty, top-tier executives, and influential figures, adding significance to Toyota’s expansion of the nameplate to include an SUV model.

The Toyota Century SUV’s detailed attributes will only be unveiled on September 6, at 13:30 local time (12:30 a.m. EST). The live reveal, scheduled for Toyota’s YouTube channel, will provide a comprehensive view of this new addition to Toyota’s prestigious Century lineup.

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