Toyota Tops Automotive Brand Rankings as Tesla Falls to 25th From 12th Last Year

• Toyota ranks 6th overall in 2025, maintaining global leadership with a brand value of USD 74.2B.

• Tesla drops to 25th as brand value falls 35 %, thanks in part to political controversy.

• BYD enters top 100 at 90th, driven by global expansion and rising European market presence.

Toyota has been named the most valuable automotive brand in Interbrand’s 2025 Best Global Brands report, ranking sixth overall with a brand valuation of USD 74.2 billion, up 2 % from the previous year.

Tesla, the biggest auto loser in the study, has seen its brand value drop by 35 % to USD 29.5 billion, pushing the company down to 25th overall after placing 12th last year. Interbrand cited rising competition in the electric vehicle sector across China, Europe, and the United States, as well as public reaction to CEO Elon Musk’s political endorsements, as contributing factors in the decline.

Chinese automaker BYD entered the global top 100 list for the first time, debuting in 90th place with a brand valuation of USD 8.1 billion. The company has grown beyond its domestic base into markets including Europe, where it is the second-largest Chinese automotive brand after MG.

Mercedes-Benz and BMW followed Toyota in the automotive sector, placing 10th and 14th overall, with brand values of USD 50.1 billion and USD 46.8 billion, respectively. Both brands saw declines year-over-year, with Mercedes down 15 % and BMW down 10 %.

Other automakers in the top 100 included Honda (29th), Hyundai (30th), Audi (52nd), Ferrari (54th), Volkswagen (56th), Porsche (57th), Kia (89th), Nissan (82nd), and Range Rover (97th).

Ferrari recorded a 17 % increase in brand value to USD 15.4 billion, the second strongest gain in the auto sector. Meanwhile, Nissan came in second behind Tesla with the largest drop at -33 %.

Apple remained the most valuable global brand at USD 470.9 billion, followed by Microsoft, Amazon, and Google. Nvidia posted the largest year-over-year gain in the report’s history, rising 116 % to USD 43.2 billion and securing 15th place overall. Nvidia is a key supplier of chips and digital technologies to the automotive sector.

Interbrand’s brand valuation methodology includes an analysis of financial performance, the role the brand plays in consumer decision-making, and the strength of the brand’s competitive position.

Ford, General Motors, Stellantis, and Volvo did not appear in the top 100.

Source: Interbrand