Rumours about Toyota reviving the name first date back to 2018.
The trademark was filed last week.
There’s very little to go on with this bit of news. Toyota, all Japanese brands, has a rich history loaded with wonderful sports cars that have all but completely disappeared. That was, at least until recently when Toyota revived the Supra. Could they be planning to do the same with the Celica?
The Celica name first appeared 50 years ago so if they were planning on celebrating the nameplate’s half-century mark, the opportunity has passed. Perhaps Toyota’s plans for the moment are only to retain the name, as suggested by the post on the GR86 forum. They note that Toyota was looking for ways to revive both the Celica and MR2 names going back to 2018.
As we know, Toyota has extensive electrification plans, and re-introducing the Celica name on a sporty 2-door electric car would be a nice way to bridge the past with the future. For both monikers, it seems unlikely that a new ICE car will feature the names.