Sunday, February 5, 2023
News Toyota Trademarks Celica For Safekeeping

Toyota Trademarks Celica For Safekeeping

Could Toyota be planning on naming an electric sports car Celica?


  • Rumours about Toyota reviving the name first date back to 2018.

  • The trademark was filed last week.


There’s very little to go on with this bit of news. Toyota, all Japanese brands, has a rich history loaded with wonderful sports cars that have all but completely disappeared. That was, at least until recently when Toyota revived the Supra. Could they be planning to do the same with the Celica?

Toyota Trademark | Photo: Screenshot from GR86 forums

The Celica name first appeared 50 years ago so if they were planning on celebrating the nameplate’s half-century mark, the opportunity has passed. Perhaps Toyota’s plans for the moment are only to retain the name, as suggested by the post on the GR86 forum. They note that Toyota was looking for ways to revive both the Celica and MR2 names going back to 2018.

1971 Toyota Celica | Photo: Toyota

As we know, Toyota has extensive electrification plans, and re-introducing the Celica name on a sporty 2-door electric car would be a nice way to bridge the past with the future. For both monikers, it seems unlikely that a new ICE car will feature the names.

Having said that, spy shots of the next GR86 (the recently introduced 2022 Subaru BRZ’s twin)  are beginning to find their way on the web. Might Toyota have other ideas brewing?

1994 Toyota Celica | Photo: Toyota

1990 Toyota Celica | Photo: Toyota

2001 Toyota Celica | Photo: Toyota

1979 Toyota Celica | Photo: Toyota

1982 Toyota Celica | Photo: Toyota

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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