Toyota Unveils the Crown Sport Hybrid in Japan

The Toyota Crown has a storied legacy that dates back to 1955. It stands as Toyota’s longest-running sedan which, over the decades, has undergone multiple transformations. Historically revered in the Asian market, particularly Japan, the Crown has always been synonymous with luxury, reliability, and technological prowess.

Lucky for us, Toyota decided to introduce the Crown to the North American market in 2023 as a worthy replacement for the Avalon (and Cressida, Corona, and originally, the Crown). A full review of the 2023 Toyota Crown will be published in the near future. One aspect that was mentioned in the video review was that an extended roofline would certainly increase the Crown’s allure, at least in my auto journalist mind. Lo and behold, here it is. But this is just the start.

Modern Styling Meets Timeless Design

The Crown Sport showcases a distinctive design, blending eye-catching aesthetics which may not initially please everyone. The most notable aspects are its rear fenders stretch dramatically, enhancing the vehicle’s dynamic appearance. Though not specified in the press release, the roofline looks to be extended which is what transforms the Crown Sport into a shooting break. The hammerhead shark-inspired front, coupled with the narrow-lens daytime lamps set against a black backdrop, exudes a bold look. Additionally, its 21-inch tires and aluminum wheels not only promise stellar performance but also accentuate the Sport’s overall appeal.

Luxurious Interior Features

The inside of the Crown Sport is nothing short of a masterpiece. The “island architecture” design optimally positions the meter displays, facilitating ease of driving. The interiors exude luxury with plush upholstery, ambient lighting, and state-of-the-art infotainment system. The car features Connected Navigation support and a stunning 12.3-inch wide display.

The color palette for the interior is versatile, offering schemes like Sand Brown and Black which resonate with contemporary lifestyles.

Advanced Driving Dynamics

Crown Sport promises a driving experience that will please, and this based on the recently tested Crown sedan which proved to be extremely pleasing. The Sport will achieve the same results with its specialized suspension system, ensuring impeccable road grip. The Dynamic Rear Steering (DRS) enhances agility at lower speeds while ensuring stability during high-speed ventures.

Powertrains: Performance Meets Efficiency

In keeping with the Crown sedan, the new Crown Sport boasts a pair of powertrains to cater to diverse driving preferences. The Sport features a 2.5L Series Parallel Hybrid System, similar to the sedan. This system ensures enhanced efficiency and performance, delivering better responsiveness at varying speeds. This leads to optimal fuel economy and a quieter ride.

Additionally, the Sport boasts a 2.5L Plug-in Hybrid System with a powerful drive motor. Paired with a new large-capacity lithium-ion battery, it offers extended driving in EV mode, ensuring uninterrupted daily commutes without sacrificing interior space. In North America, the alternative electrified powertrain is the Hybrid Max based on the turbocharged 2.4L engine with an electric motor. The latter, should the Sport cross our boarders, will be a must.

Safety First

Safety remains paramount with the Crown Sport. It comes equipped with the latest Toyota Safety Sense, including features like Proactive Driving Assist (PDA), Toyota Teammate Advanced Drive, and Advanced Park. Technologies like Blind Spot Monitor (BSM) and Panoramic View Monitor (PVM) further elevate the safety quotient.

KINTO Subscription Services

Unique to Japan, KINTO offers a comprehensive subscription service for the Crown Sport. It encompasses insurance, taxes, and maintenance at a competitive monthly fee. Prospective customers can explore KINTO’s offerings both online and at dealerships. Details can be accessed at the KINTO website.

Sales & Production Details

Toyota anticipates a monthly sales volume of 700 units for the Crown Sport in Japan. The production is set to take place at the Tsutsumi Plant.

The upcoming model is set to debut in November in Japan with the hybrid powertrain. Toyota will introduce the plug-in hybrid (PHEV) version for the sedan in November, followed by the Sport PHEV in December. Finally, the Crown Estate model will launch by the close of the fiscal year (FY2024). Need I repeat that Toyota needs to sell it on our shores?