Friday, January 27, 2023
News Toyota Updates Its Logo, But You Won't See A Difference On Its...

Toyota Updates Its Logo, But You Won’t See A Difference On Its Cars

The Toyota logo goes flat in light redesign

  1. Toyota is modernizing its logo, but the changes won’t be apparent on its lineup

  2. Volkswagen and Nissan also updated their logos recently along with Opel in Europe


There’s a wave of logo redesigning going on in the automotive industry, and Toyota is the latest automaker to join in on the fun.

Toyota just introduced a new logo design, but the changes are not going to be visible on its cars. That’s because unlike the new Volkswagen logo introduced in Frankfurt last year and the redesigned Nissan logo introduced last week, the Toyota logo isn’t really changing in shape. It’s actually going from 3D to 2D and will be used as a new emblem for the brand’s communications and marketing material.

The logo design itself remains true to the original Toyota logo. It keeps the three ellipses that “symbolize the unification of the hearts of our customers and the heart of Toyota products”, according to Toyota. Yeah. As for the white space within the logo, it also has a meaning. It represents technological advancements and the opportunities ahead.

Old Toyota logo
Old Toyota logo

The new logo keeps all of that, the hearts and everything. It’s simply shifts from a 3D design to a 2D style as is the current trend. Because there’s no specific change in design, the “new” logo won’t be visible on Toyota products. It will be used for marketing and communications.

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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