Friday, February 3, 2023
News Toyota’s GRMN Brand Coming to North America?

Toyota’s GRMN Brand Coming to North America?

Toyota USA filed a patent application for GRMN, a brand for more performance-orientated models. Could this replace the GR Yaris over here?

  • Toyota USA filed an application for the GRMN brand;
  • Could be for the Corolla Hatchback or the C-HR;
  • The GRMN models could be powered by the GR Yaris 3-cylinder turbo engine.

Just a few days ago, we reported that Toyota USA was thinking of boosting its lineup a little more with a solution other than adding the GR Yaris unveiled earlier this year. Logically, the automaker would find a way to implement the European subcompact’s 3-cylinder turbo engine on a North American model like the Corolla Hatchback or even the C-HR crossover.

Our colleagues at autoTRADER.ca found an interesting detail at the United States Patent and Trademark Office. Indeed, Toyota USA is said to have filed an application for the GRMN brand, four letters which mean “Gazoo Racing Tuned by Meisters of Nürburgring”. What must be understood through this gesture from the American wing of Toyota is that the manufacturer has not completed its seduction operation with performance purists. The 86 and Supra are already a step in the right direction, but with the GRMN touch, the automaker should theoretically raise the bar for some models within its lineup.

No Toyota GR Yaris in Canada, but maybe a GR Corolla or C-HR?

Of course, the Supra tops the list, but the next generation of the 86 could also benefit from a sharper variant. And, to come back to this rumour of this 3-cylinder turbo powerplant installed in a Corolla or a C-HR, the four GRMN letters which are related to motorsport, would arrive just in time to give a little more credibility to the brand’s sports vehicles.

It remains to be seen what will happen to TRD (Toyota Racing Development) in North America, with Toyota launching the Camry TRD recently, in addition to adding an Avalon TRD south of our border. As for the brand’s SUVs and pickups, the manufacturer offers TRD liveries, as well as a higher level, called TRD PRO.

The future may be electric in the automotive world, but there are still several years of thermal engines and, thereby, more sports models and Toyota seem to be preparing for this.

Trending Now

2024 Range Rover Velar Gets Facelift, New Infotainment

Subtle exterior updates keep Velar fresh New floating screen and more modern guts for Pivi Pro infotainment The Range Rover Velar is getting a...

Hyundai Set to Debut Two Spectacular Concepts at the 2023 Canadian International Auto Show

The Hyundai N Vision 74 is the coolest concept in a while. The 2023 CIAS will mark the RN22e’s global auto show debut. ...

Nissan Ariya Will be Tough to Find in 2023

Nissan posted just 201 US sales last year Costs and raw materials will keep supplies tight in 2023 Nissan's Ariya EV was tough to...

Volvo is Planning its Largest Revamp in Over 10 years

The company wants to add at least six electric vehicles by 2026. New electric versions of the S60, S90, XC40, XC60 and XC90...

The Electrify America Charging Network Might Have Fried a Rivian R1T

This is the third time a similar incident happens with different EVs at an Electrify America station. The vehicle will need to receive...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.