Friday, February 3, 2023
News Toyota’s New Ad Opposes the Proposed EV Tax Credit

Toyota’s New Ad Opposes the Proposed EV Tax Credit

Toyota thinks all EVs assembled by U.S. autoworkers should get equal tax credits


  • The premise is putting politics aside and allowing all EVs to get the same amount of credit.

  • The extra $4,500 credit is for union-made EVs only.

  • This amount would be added to the current $7,500 tax credit.


Toyota Motor North America feels so strongly about this that they’ve taken out ads in papers such as The Wall Street Journal, The New York Times, and other news outlets, to argue the proposed EV incentives.

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In brief, they are against the suggestion proposed in the Democrats’ spending bill that would give consumers an extra $4,500 incentive to purchase union-made EVs according to Automotive News.

The ad states: “What does this say to the American consumer? It says that if they want to buy an electric vehicle not made by Ford, General Motors or Chrysler, they will have to pay an extra $4,500 — which is about $100 more per month over a four-year period.”

Toyota’s message in the advertisement asks congress to put politics aside and apply the proposed EV tax credits and incentives equally to all American-made EVs. The additional $4,500 amount would tack on to the already offered $7,500 credit for all electric vehicles sold in the country.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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