Saturday, June 19, 2021
News Track-Ready G-Wagen the Result of Virgil Abloh, Mercedes-Benz Collab

Track-Ready G-Wagen the Result of Virgil Abloh, Mercedes-Benz Collab

Mercedes and fashion designer Virgil Abloh make a G-Wagon racecar

  • Caged and kitted G-Class looks ready for Nascar

  • Design replica will be sold for art-related charity


The collaboration between Mercedes-Benz and designer Virgil Abloh is here. And it looks like a G-Wagen that’s ready for Friday night racing at your local circle track. Mercedes calls it “a distinctive manifestation of the G-Class as never seen before” and that sums up the project quite succinctly.

It’s a Mercedes-Benz G-Class that’s slammed, on massive monoblock wheels and yellow-letter tires. There is an absolutely massive bodykit with some of the chunkiest bumpers and side skirts we’ve seen since those Centurion pickup trucks from the 1980s and 1990s that boasted Testarossa-like strakes and Miami Vice bodywork.

The inside is equally stripped out, with all of the Merc’s luxury trappings removed and in their place robin’s egg blue roll cage, fire suppression system, window nets on every piece of glass, and a steering wheel that looks like it was previously used by Hamilton or Bottas.

Not designed to be a production concept, instead Mercedes says it was a disruption of future luxury. A replica of the design piece will be auctioned by Sotheby’s, with bidding to start next week and the proceeds to a charity that supports international creative communities.

“My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities,” said Abloh. “For me it’s all about providing opportunities for those coming after me and giving this next generation a foundation for success, both here with Mercedes-Benz and through my own Virgil Abloh “Post-Modern” Scholarship Fund.“

Culture and the arts have always played an important part in both Mercedes-Benz products and the brand, and we are proud to donate all proceeds of the replica auction to support international creative communities to continue their education in the arts,” said Mercedes Marketing VP Bettina Fetzer.

A Nascar-style Mercedes-Benz G-Class is definitely a disruption of what the brand has represented in the past, and the more we look at it, the more it grows on us. Now build a real one and let it run.

 

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