- The 2021 RS 7 is the first of the new batch of Audi Sport RS vehicles to be priced.
- It features the massively potent 591-horsepower 4.0-litre twin-turbocharged 4.0-litre V8, like the others.
- In the US, the RS 7 retails for $30,000 more than the base S7 Sportback.
The latest batch of cars and SUVs from Audi Sport got us extremely hot under the collar last year. We were privy to a full-line walk-around (without cameras…) which included the RS Q3, the RS Q8, the RS 7 and our favourite, the RS 6. Audi USA has just announced the pricing of the new generation 2021 Audi RS 7 and at $114,000. As far as super-car performance, styling and exclusivity are concerned, this is a bargain.
It’s also reason and information enough for us to speculate.
The Canadian Audi S7 retails for $100,800 and is equipped like the US’ S7 Prestige which sports a sticker price of $89,500. Essentially, that’s a $10,000 difference. The price gap between equivalent Audi S6 sedans is also roughly $10,000. Now, typically, the Audi “6” sells at a lower price point than the “7” however we believe that Audi will be capable of turning this price hierarchy on its head in this instance.
The Audi RS 6 is, for one, the greatest expression of Audi Sport’s philosophy which is “performance, prestige and exclusiveness with full everyday practicality.” And two, it is the real Audi RS flagship for genuine Audi Sport enthusiasts. The RS 7 is not new to the North American market however the RS 6 Avant is a forbidden-fruit dream that has finally come true. Its projected low sales volume (although no limits are set by Audi) will make it a rare sight on the road – it will be the most elite Audi RS vehicle without question – most buyers will inevitably opt for the RS Q8 SUV.
It is for these reasons that we believe the Audi RS 6 Avant will retail for a tad more money in the US, likely just shy of the $120,000 mark, or about $119,000. If we apply the described pricing logic explained above, this would price the RS 7 Sportback at about $125,000 CDN (approximately $5,000 more than the previous model) and the RS 6 Avant at just over $130,000 CDN, or say $130,400. For comparison purposes, the 2020 Mercedes-AMG E 63 S Wagon starts at $124,200.