Wednesday, July 28, 2021
News Volkswagen Aiming To Price EVs Comparably To Their ICE Vehicles

Volkswagen Aiming To Price EVs Comparably To Their ICE Vehicles

This is the one goal that, so far, all other manufacturers have failed to achieve. Will VW be the first?

Nearly all automotive media sites have only good things to reports on when it comes to driving and living with EVs. The one element that continues to limit the electric vehicle’s reach is pricing. The premium to be paid still puts EVs out of reach for the masses. Volkswagen aims to change that before long.

Less than two weeks ago, VW revealed the production version of the “entry-level” ID.3 compact car. Base pricing has been set at €30,000 which makes quite attainable. The big news is that the ID.4 (or ID. 4X) electric crossover on its way to us, might not be more expensive.

In a discussion with Green Car Reports, Volkswagen of America CEO Scott Keogh said that: “Our goal is to make the comparison to a comparable internal combustion car—for example, versus a Tiguan. When I can put these two apples to apples. I think that is positioning it for the masses.”

In Canada, a base Tiguan starts at just under $30,000 which, if this is to serve as the base point for the upcoming production of the ID. Crozz concept, I think VW will have a huge problem on their hands: they won’t be able to stock enough of them to supply the demand.

The one current question is whether or not Keogh is referring to a fixed retail price or if he is factoring in incentives, fuel savings and other such considerations. Given that these “deals” vary from state to state and from province to province, we do hope that it’s not the case.

Production of the ID.3 begins in November in Europe. The initial batches of ID.4 will also come from Europe until production begins in Chattanooga, TN. in 2022.

Trending Now

Rivian Raises Another $2.5 Billion

Rivian has so far raised over $10 billion The money will go towards expanding new vehicle programs. Rivian has not been spared the effects...

Mulliner Introduces Lightweight Carbon Wheels for Bentayga

Bentley adds style with new carbon rims from Mulliner Cuts 6 kg from each corner of the SUV Feeling the absolute need to slash...

Global Chip Shortage May Drag on into 2022

So says Stellantis CEO Carlos Tavares. GM forced to idle truck assembly lines. Meanwhile, Biden administration officials are seeing signs of relief. The semiconductor...

Tesla’s Musk Says Superchargers Will Begin to Open to All EVs

Supercharger network one of Tesla's greatest features Expanding to other automakers could provide new revenues One of Tesla's biggest features is the Supercharger network....

Volkswagen Atlas Cross Sport GT Gets Slammed on 22s and Golf R Motor

VW's Enthusiast Fleet grows with lowered and more powerful Atlas A little more R is injected into lifestyle SUV Volkswagen of America is putting...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.