Volkswagen Aiming To Price EVs Comparably To Their ICE Vehicles

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Volkswagen ID.3 | Photo: Volkswagen

This is the one goal that, so far, all other manufacturers have failed to achieve. Will VW be the first?

Nearly all automotive media sites have only good things to reports on when it comes to driving and living with EVs. The one element that continues to limit the electric vehicle’s reach is pricing. The premium to be paid still puts EVs out of reach for the masses. Volkswagen aims to change that before long.

Less than two weeks ago, VW revealed the production version of the “entry-level” ID.3 compact car. Base pricing has been set at €30,000 which makes quite attainable. The big news is that the ID.4 (or ID. 4X) electric crossover on its way to us, might not be more expensive.

In a discussion with Green Car Reports, Volkswagen of America CEO Scott Keogh said that: “Our goal is to make the comparison to a comparable internal combustion car—for example, versus a Tiguan. When I can put these two apples to apples. I think that is positioning it for the masses.”

In Canada, a base Tiguan starts at just under $30,000 which, if this is to serve as the base point for the upcoming production of the ID. Crozz concept, I think VW will have a huge problem on their hands: they won’t be able to stock enough of them to supply the demand.

The one current question is whether or not Keogh is referring to a fixed retail price or if he is factoring in incentives, fuel savings and other such considerations. Given that these “deals” vary from state to state and from province to province, we do hope that it’s not the case.

Production of the ID.3 begins in November in Europe. The initial batches of ID.4 will also come from Europe until production begins in Chattanooga, TN. in 2022.

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