Thursday, September 23, 2021
News Volkswagen CEO Diess Pokes Musk On Twitter

Volkswagen CEO Diess Pokes Musk On Twitter

Tesla’s Musk is a seasoned Twitter pro. VW’s Diess could learn a thing or two from his past mistakes


  • VW Boss just joined Twitter and in his first Tweet, he trolls Musk.

  • The battle is for EV numbers and market share.

  • For the moment, VW is well behind Tesla but that may change.


Contrary to Elon Musk, we think that Volkswagen CEO Herbert Diess probably has a team working for and with him when it comes to managing his Twitter account. For his first tweet of all time, he called out the richest person in the world and the reasons could be manifold.

On Wednesday the 20th, Diess tweeted: “Hello @Twitter! I’m here to make an impact with @VWGroup, especially on political issues,” Diess tweeted on Wednesday. “And, of course, to get some of your market shares, @elonmusk — after all, our ID.3 and e-Tron have won the first markets in Europe. Looking forward to productive discussions.”

The first reason he did so was to possibly remind Musk and the Twittersphere that, despite Tesla outselling VW 2-to-1 for EVs, Volkswagen is still the largest automaker in the world and that they are on the move. In 2020, Tesla sold 500,000 units while VW managed to deliver just over 231,000. VW’s production capacity being what it is, the gap could close quickly over the next year or two.

The other reason could to strategically awake Elon’s legions of fans and followers and possibly get a small percentage of them to follow the perpetrator. For the moment, as reported by CNN, Musk has not responded to Diess.

2021 Volkswagen ID.4 | Photo: Volkswagen

2020 Tesla Model Y | Photo: Tesla

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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