VW has planned on a new logo and the introduction of a shooting brake for some time. The logo story is happening.
As for a VW Arteon or Passat-based shooting brake, details are still up in the air but we expect something will be brought to light before. Where the change in VW’s logo is concerned, Volkswagen has decided to evolve its widely recognized 3D “V over W” logo if mostly because the company’s slightly tarnished image since #dieselgate came to light almost four years ago.
The new VW logo will be more minimalistic but bolder and more colourful as well as “shrinking” down to a 2D design. Along with the new logo will be a revised motto: New Volkswagen.” The combination of these two elements coincides perfectly with the German giant’s near future plans.
As we all know, VW will be introducing its ID family of electric vehicles, a new MK8 Golf, which incidentally will be the first car to sport the logo and shuffle a number of its products and their production origins all over the globe.
The Passat family of cars, including the Arteon, will be moved to the Czech Republic at Skoda’s Kvasiny factory by 2023, but in the interim, the cars will continue to be assembled in Germany. This is where the alleged shooting brake might originate from.
In the meantime, the new logo’s rollout will begin in Europe following a ceremony in Wolfsburg. In October, China will follow suit then North America, South America, and the rest of the world next year.
All told, 70,000 Volkswagen logos will be replaced at more than 10,000 locations on the planet.