Sunday, June 16, 2024
NewsVolkswagen Delays North American Launch of All-Electric ID.7 Sedan

Volkswagen Delays North American Launch of All-Electric ID.7 Sedan

Market Dynamics and High European Demand Influence Volkswagen's Decision

Volkswagen has strategic decided to delay the launch of its ID.7 sedan for the North American markets. Declining interest, not necessarily sales, in EVs on the Continent has forced VW’s hand in this move. As well, across the Pond, the ID.7 is doing very well.

In Europe, the ID.7 has been available since 2023 and has set a high benchmark within the industry, earning various international accolades and excelling in comparison tests. The recent introduction of the ID.7 Tourer has further driven customer interest, particularly in Germany, where demand has exceeded expectations.

2025 Volkswagen ID.7 | Photo: Volkswagen

In contrast, Volkswagen’s North American strategy has been dominated by strong SUV sales. The first quarter of this year saw a 27.5% growth in sales, largely attributed to the popularity of the brand’s SUV offerings notably the Tiguan and Atlas duo doing very well for the German automaker. This success highlights a regional preference that Volkswagen wants to maintain.

Despite the delay of the ID.7 sedan, Volkswagen continues to advance its electric mobility offerings in North America. This year, the company has enhanced the range and performance of its all-electric 2024 ID.4 SUV, meeting the growing consumer interests. Additionally, anticipation continues to build for the return of the iconic Microbus, with the 2025 ID. Buzz that will join the lineup in the fourth quarter.

The postponement of the ID.7’s North American debut doesn’t mean that we will never get it. We suspect that VW will focus on what’s coming as well as potentially revisit its current family of powertrains and introduce more hybrid alternatives.

Volkswagen Unveils the Electrifying ID.7 Tourer


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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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