Friday, July 19, 2024
NewsVolkswagen Has Launched An AR Showroom For the ID.4 And Taos

Volkswagen Has Launched An AR Showroom For the ID.4 And Taos

The pandemic is making product launches difficult but Volkswagen’s got a way to bring the vehicles to you


  • Both vehicles can be discovered through a new augmented reality app.

  • Modern problems require modern solutions…


All automakers had huge plans for 2020. This first year of the new decade was to introduce countless new electrified models, among others, but the Universe had different plans for them, and us. Volkswagen’s all-new ID.4 electric SUV won’t be on any auto show floor anytime soon but thanks to modern technology, there’s no need to leave your couch to see it.

2022 Volkswagen Taos | Photo: Volkswagen

Getting familiar with the new ID.4 and latest new ICE SUV from Volkswagen, the Taos, requires nothing more than your smartphone to scan a QR code and you’re off virtually exploring both new vehicles.

The app “enables your driveway or living room to become a showroom,” said David Galbraith, director of experiential marketing and brand partnerships at Volkswagen of America. “You can walk around the vehicle, spin it, and examine it from all angles. You can get a pretty realistic view of what the car will look like in your driveway or garage.”

If you are interested in the all-electric ID.4, the first units should become available in late winter or early spring of next year. As for the compact Taos, it is expected to arrive in showrooms sometime during next summer.

2021 Volkswagen ID.4 | Photo: Volkswagen

2021 Volkswagen ID.4

2022 Volkswagen Taos | Photo: Volkswagen
2022 Volkswagen Taos | Photo: Volkswagen
2022 Volkswagen Taos | Photo: Volkswagen

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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