More than 15,000 have already been sold.
In the US, 9 out of 10 buyers are first-time EV owners.
For the moment, when it comes to EVs, the marketing process is relatively simple: Build it and they will buy. This is the case with Volkswagen’s ID.4 as demand for the compact electric SUV is so strong that it is becoming one of the German automaker’s fastest-selling vehicles in the US.
Most noteworthy about Volkswagen’s recent announcement about the ID.4 is that 9 out of 10 buyers are selecting it as their first electric vehicle. In short, this means that the ID.4 represents, to these individuals, the ideal blend of range, performance, styling, features, and affordability.
As consumers become more familiar with the ID.4, interest and demand should continue to grow. As we know, Volkswagen will produce the EV at its Chattanooga, Tennessee plant in the near future. Pre-production models have already been assembled.
Volkswagen won’t stop at simply selling the SUV as they will invest in and support their dealership network. Insideevs reports that VW will spend upwards of $20 million preparing and equipping its more than 600 stores to sell EVs.