Thursday, June 17, 2021
News Volkswagen ID.3 Buyers Are Predominantly Male And First-Time VW Owners

Volkswagen ID.3 Buyers Are Predominantly Male And First-Time VW Owners

Officially, the Volkswagen ID.3 is a conquest product for the German car company as 85% are new to the brand

  • Volkswagen received more than 37,000 pre-orders.

  • 85% of the orders for the new ID.3 EV were made by men.

  • The average buyer’s age is 48, or 10 years less than the typical average VW buyer.

The Volkswagen ID.3 electric compact car may have been delayed however orders are coming in fast since they opened on July 20th.

Volkswagen ID.3 | Photo: Volkswagen

The is good surrounding the new ID.3 for Volkswagen. Of the 37,000 pre-order, 85% of all future owners are new to the brand. This is in striking contrast to the Golf where 85% of current owners have owned a Golf or another Volkswagen in the past.

Most of the order holders, 85% actually, are also tech-savvy males however Volkswagen is slightly disappointed by this fact – they had hoped for more female share. Jürgen Stackmann, sales boss for the VW brand, told the Financial Times (subscription required) that: “The ID.3 is igniting with a population that is about 10 years younger than the average profile [of our customers], which is around 58 in Europe,”

Volkswagen ID.3 | Photo: Volkswagen

Despite the reported software issues with the Volkswagen ID.3, the VW MEB platform-based EV is on track to deliver between 60,000 and 70,000 units this year and produce 100,000 ID.3 and ID.4 in the near future.

Deliveries of the new Volkswagen ID.3 are expected to begin this September. Volkswagen is not hiding the fact that they want to overtake Tesla as the leading global manufacturer of EVs.

Volkswagen ID.3 | Photo: Volkswagen

Volkswagen ID.3 | Photo: Volkswagen

Trending Now

Polestar Teases Polestar 3, Will Be Built in USA

Polestar 3 will be built alongside next XC90 SC plant will build for US market Polestar has just announced that its next model will...

2022 Nissan Pathfinder Priced From $43,798 In Canada

All versions are equipped with AWD in Canada. The new Pathfinder arrives mid-summer in showrooms. As the midsize 3-row SUV segment continues to grow...

2022 Lexus NX Makes World Debut

The 2022 Lexus NX is available with one of four new powertrains, including a plug-in hybrid variant. The crossover gets an all-new infotainment...

Ford Bronco Production Has Finally Begun

The Bronco is going to be the SUV of the summer. The “real” Bronco returns after a 25-year hiatus. Yes, the mightily-anticipated 2021 Ford...

Forza Horizon 5 is Headed to Mexico. With an Active Volcano

Forza Horizon 5 drops this November Most expansive and detailed Horizon world yet Tired of not being able to travel? How about a trip...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.