Friday, January 28, 2022
News Volkswagen ID.3 Buyers Are Predominantly Male And First-Time VW Owners

Volkswagen ID.3 Buyers Are Predominantly Male And First-Time VW Owners

Officially, the Volkswagen ID.3 is a conquest product for the German car company as 85% are new to the brand


  • Volkswagen received more than 37,000 pre-orders.

  • 85% of the orders for the new ID.3 EV were made by men.

  • The average buyer’s age is 48, or 10 years less than the typical average VW buyer.


The Volkswagen ID.3 electric compact car may have been delayed however orders are coming in fast since they opened on July 20th.

Volkswagen ID.3 | Photo: Volkswagen

The is good surrounding the new ID.3 for Volkswagen. Of the 37,000 pre-order, 85% of all future owners are new to the brand. This is in striking contrast to the Golf where 85% of current owners have owned a Golf or another Volkswagen in the past.

Most of the order holders, 85% actually, are also tech-savvy males however Volkswagen is slightly disappointed by this fact – they had hoped for more female share. Jürgen Stackmann, sales boss for the VW brand, told the Financial Times (subscription required) that: “The ID.3 is igniting with a population that is about 10 years younger than the average profile [of our customers], which is around 58 in Europe,”

Volkswagen ID.3 | Photo: Volkswagen

Despite the reported software issues with the Volkswagen ID.3, the VW MEB platform-based EV is on track to deliver between 60,000 and 70,000 units this year and produce 100,000 ID.3 and ID.4 in the near future.

Deliveries of the new Volkswagen ID.3 are expected to begin this September. Volkswagen is not hiding the fact that they want to overtake Tesla as the leading global manufacturer of EVs.

Volkswagen ID.3 | Photo: Volkswagen

Volkswagen ID.3 | Photo: Volkswagen

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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