Tuesday, July 5, 2022
News Volkswagen Launches Subscription Services in Germany

Volkswagen Launches Subscription Services in Germany

Don't forget to renew your car

  • ID.3 short term starts from 499 euros a month

  • VW expects up to 20 percent of revenues to come via subscription by end of decade


Volkswagen is accelerating its plans to change is business model for the future of driving. To do that, the automaker has started offering its car subscription service with two of its EV models offered from 499 euros monthly.

The subscription car service will start off in Germany offering the ID.3 electric hatchback and the ID.4 crossover. The model, called AutoAbo, will allow a minimum of three or six-month terms, combining some of the benefits of leasing with an even shorter-term model.

Included in the deal are 800 kilometers per month, registration, maintenance, service, insurance, road tax, and government inspections. VW says the only thing you need to do is charge the car. To celebrate the start, Volkswagen will deliver or collect that car anywhere in Germany with 14 days’ notice. Going forward, deliveries will happen through the dealer network.

Volkswagen also plans to incorporate dealers into their digital channels and subscription services. That would let customers buy their car (or subscribe to their car) online or through their preferred local VW dealer.

The automaker plans to add more than 2,000 vehicles to the service initially but expects bigger things going forward. Volkswagen says that by 2030 up to 20 percent of revenues could come from subscriptions and other mobility offerings instead of the traditional sales routes. “As part of our Accelerate strategy, we are continuing our rapid and systematic transformation from car manufacturer to mobility services provider,” said Klaus Zellmer, Board Member for Sales and Marketing at Volkswagen.


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