Wednesday, February 1, 2023
News Volkswagen Moves Back Into SEMA While Ford and Honda Exit

Volkswagen Moves Back Into SEMA While Ford and Honda Exit

Volkswagen will officially return at this year’s SEMA to show off the aftermarket potential of their vehicles

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  • The automakers will still have cars on display but won’t have a booth.

  • Both Honda and Ford have long had enormous displays at the show.


The 2022 edition of the always incredible Specialty Equipment Market Association (SEMA) will be held from November 1-4 in Las Vegas at the Convention Center. The list of exhibitors is extensive once more this year however two major players, Honda and Ford, have decided to back out. The good news is that Volkswagen will step in.

Honda at 2019 SEMA Show | Photo: Honda

Historically, both Honda and Ford have held some of the larger booths at SEMA, showcasing their multiple tuner- and aftermarket-friendly models. For this year’s event, both automakers won’t spend the big bucks for an enormous display but they will have plenty of vehicles on the show floor thankfully.

While both will be missed, the extra real estate will be picked up by other automakers such as GM, Toyota, and Volkswagen. The latter will be making a comeback of sorts to SEMA.

Volkswagen Atlas Cross Sport GT Concept | Photo: Volkswagen

A VW representative explained the reasoning behind the decision to Autoblog: “We thought it was a good opportunity to demonstrate the aftermarket potential with our newly introduced and freshened performance models and also to show some interesting extensions for our burgeoning range of sport-utility vehicles.”

Volkswagen GTI Enthusiast Fleet | Photo: Volkswagen

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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