The automakers will still have cars on display but won’t have a booth.
Both Honda and Ford have long had enormous displays at the show.
The 2022 edition of the always incredible Specialty Equipment Market Association (SEMA) will be held from November 1-4 in Las Vegas at the Convention Center. The list of exhibitors is extensive once more this year however two major players, Honda and Ford, have decided to back out. The good news is that Volkswagen will step in.
Historically, both Honda and Ford have held some of the larger booths at SEMA, showcasing their multiple tuner- and aftermarket-friendly models. For this year’s event, both automakers won’t spend the big bucks for an enormous display but they will have plenty of vehicles on the show floor thankfully.
While both will be missed, the extra real estate will be picked up by other automakers such as GM, Toyota, and Volkswagen. The latter will be making a comeback of sorts to SEMA.
A VW representative explained the reasoning behind the decision to Autoblog: “We thought it was a good opportunity to demonstrate the aftermarket potential with our newly introduced and freshened performance models and also to show some interesting extensions for our burgeoning range of sport-utility vehicles.”