Volkswagen is playing with its image and the R logo used on its sportier models has just been unveiled.
After unveiling its brand-new logo at the Frankfurt Motor Show in early September, Volkswagen is now turning to the R brand with a new, more fluid and wider logo.
This was the old Volkswagen R logo.
As you can see, the new logo has a more rounded, wider shape with a curvier overall font. It’s a bit more abstract than the previous R logo as well. Trying to describe a letter isn’t easy, by the way.
The Volkswagen R logo is used on a range of models including R-Line versions of the Volkswagen Atlas, Tiguan and Arteon. Of course, most know it from the Volkswagen Golf R, the quintessential Volkswagen R model.
The new logo will start rolling out in Europe on various R models. In North America, we expect to see it on the Volkswagen Cross Sport R-Line which is coming later this year.
There will actually be two logos used by Volkswagen for their R-branded models. One version reserved for the Golf R will be painted in silver exclusively. R logos for R-Line models will have two shades. The R-Line emblem will no longer be used.
The new Volkswagen R logo was designed by Volkswagen in-house and was meant to be “modern, distinct and sleek”. It is almost meant to showcase more power that, according to the brand, defines Volkswagen’s commitment to performance vehicles.
Volkswagen has overhauling its image in recent months. Now focused on building electrified vehicles, Volkswagen announced a new era for the brand with a new logo unveiled at the Frankfurt Motor Show. The new logo is flatter, and the “V” and the “W” no longer touch.
