Wednesday, January 27, 2021
News Volkswagen Unveils New R Logo for its Performance Vehicles

Volkswagen Unveils New R Logo for its Performance Vehicles

Volkswagen is playing with its image and the R logo used on its sportier models has just been unveiled. 


After unveiling its brand-new logo at the Frankfurt Motor Show in early September, Volkswagen is now turning to the R brand with a new, more fluid and wider logo.

This was the old Volkswagen R logo.

Volkswagen Golf R old logo
Volkswagen Golf R old logo

As you can see, the new logo has a more rounded, wider shape with a curvier overall font. It’s a bit more abstract than the previous R logo as well. Trying to describe a letter isn’t easy, by the way.

New Volkswagen R logo
New Volkswagen R logo

The Volkswagen R logo is used on a range of models including R-Line versions of the Volkswagen Atlas, Tiguan and Arteon. Of course, most know it from the Volkswagen Golf R, the quintessential Volkswagen R model.

The new logo will start rolling out in Europe on various R models. In North America, we expect to see it on the Volkswagen Cross Sport R-Line which is coming later this year.

There will actually be two logos used by Volkswagen for their R-branded models. One version reserved for the Golf R will be painted in silver exclusively. R logos for R-Line models will have two shades.  The R-Line emblem will no longer be used.

The new Volkswagen R logo was designed by Volkswagen in-house and was meant to be “modern, distinct and sleek”. It is almost meant to showcase more power that, according to the brand, defines Volkswagen’s commitment to performance vehicles.

Volkswagen has overhauling its image in recent months. Now focused on building electrified vehicles, Volkswagen announced a new era for the brand with a new logo unveiled at the Frankfurt Motor Show. The new logo is flatter, and the “V” and the “W” no longer touch.

Volkswagen R logo
Volkswagen R-Line logo

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Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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