Tuesday, February 7, 2023
News Volkswagen USA Boss Scott Keogh Thinks SUVs Will Soon Be Shunned

Volkswagen USA Boss Scott Keogh Thinks SUVs Will Soon Be Shunned

The man in the top seat at VWoA is guessing the SUV craze will pass soon.


  • Volkswagen USA CEO says a rebellion against SUVs is coming
  • It will be similar to minivans being shunned
  • One of the reasons the MEB architecture is highly versatile

Reading this pleases us. It does so because trends are meant to pass, like fashion. Do understand that we’ve nothing against SUVs as they’ve proven to be versatile and capable as family haulers and all-around daily vehicles. It’s just that the time for change in on the horizon. Scott Keogh, VW USA CEO, thinks that the SUV fad will fade soon.

Like the clothes you wear, music you listen to and the colours you paint the walls in your house, trends evolve or change in time. The automotive industry is no different and through its history, changes in design and body styles have occurred in a cyclical manner.

Sedans were big, station wagons were bigger, minivans owned the road then SUVs conquered all. Now although sedans are not dead, far from it, their more-or-less limited three-box design imposes constraints where utility is concerned. Station wagons, on the other hand, blend 90+% of a like-sized SUV’s capabilities with a sleeker and less visually imposing design.

As Keogh said during an interview at the LA Auto Show on Wednesday: “Rebellion tends not to come from 65-year-olds.” This hints at the age-old scenario that “kids” don’t want to drive what their parents drive, hence the idea that the SUV craze will sooner than later slow down.

This is why Volkswagen is working hard on making their MEB EV platform as versatile as possible and introducing various body styles with it. The ID. Buzz microbus is one example, as is the latest ID. Space Vizzion station wagon concept. While there will certainly be at least one SUV built on the MEB, the upcoming ID. 4, it’s entirely refreshing to see that there will be multiple segment options offered by VW for those shopping for an EV. This is very unlike other OEMs which are concentrating heavily on SUVs only.

We think Keogh and Volkswagen are on to something.

Source: MSN

Volkswagen ID Buzz Cargo 1

Volkswagen I.D. BUZZ CARGO concept
Volkswagen I.D. BUZZ CARGO concept | Photo: Volkswagen

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Volkswagen ID.3 | Photo: Volkswagen

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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