Friday, December 9, 2022
News Volkswagen’s Cupra Division Could Enter the North American Market

Volkswagen’s Cupra Division Could Enter the North American Market

Volkswagen could add another brand to its North American operations with Cupra.

  • Cupra used to be the performance division of the Spanish Automaker Seat

  • The company is already in Mexico and parts of Latin America

  • The brand’s CEO says Cupra is aiming for the United States before being sold in China

During the recent launch of the Cupra brand in Australia, its CEO said his company is looking at a potential entry into the North American market.

Cupra is a new brand that is part of the Volkswagen Group. Created as a sportier line of Seat cars in 1996, Cupra became its own independent brand in 2018.

In order to expand its reach outside of Europe, the young company entered Mexico and parts of South America, as well as launching in Australia just last week.

Interestingly, the company’s CEO says Cupra will be prioritizing North America over China despite the latter being a very promising market for smaller automakers.

This is supposedly due to other VW Group brands such as Audi, Volkswagen and Skoda already being well represented there while Audi, Volkswagen and Porsche are its only brands sold in North America at the moment (with the exception of low-volume brands Lamborghini and Bentley).

No indication has been given as to when Cupra could launch in the United States or which model could be the first to be sold in the country.

The brand’s current lineup in Europe includes the Born, which is a rebadged version of the Volkswagen ID.3, the Leon, which is a relative of the Golf GTI, the Ateca, which is a small crossover similar in size to the Taos and the Formentor, the first model to be conceived specifically for the brand.

This last model is the most likely candidate for an eventual North American introduction, but the company also mentioned it has yet to make a decision on the subject, meaning that we might not see Cupra-branded vehicles on our streets after all.

Trending Now

Ford Dealers will Become one of the Largest EV Charging Network in the US

Ford now mandates that all of its dealers who sell EVs have at least one DC fast charger open to the public. This...

Renault and Nissan Postpone an Announcement About a Planned Restructuration

The Renault-Nissan Alliance has been tumultuous over the last few years. Both companies had planned an announcement about a future restructuring this week. ...

The Second Generation of the Volkswagen ID.3 will be Unveiled Next Spring.

Due to delivery delays, orders placed starting now will be for the updated model. This is likely only a refresh of the current...

Toyota will Launch Five New EVs in Europe

The company wants to have 50% of its sales in Europe to be EVs by 2030. These five new bZ models will arrive...

Volkswagen Group’s First North American Battery Plant Could be in Canada

The automaker’s PowerCo battery subsidiary said it is now looking at potential sites in Canada for a new battery plant. VW’s partner, Umicore,...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.