Thursday, July 18, 2024
NewsVolkswagen’s Piëch Seriously Coveted Alfa Romeo

Volkswagen’s Piëch Seriously Coveted Alfa Romeo

Volkswagen went to so far as to ask then FCA if Alfa Romeo was for sale, which it wasn’t


  • Former VW boss Ferdinand Piëch thought the Italian brand would do well in the Group.

  • Its place could have been under Porsche’s guidance.


We can easily imagine stories involving car company CEOs and Presidents quipping about merging or buying each other out in a meeting where they’re OTR. Occasionally, the discussions are serious where one automaker is interested in another. This is what happened between Volkswagen and FCA back in 2011.

Alfa Romeo Logo (2015-Current)

Former VW boss Ferdinand Piëch was reportedly a considerable fan of Alfa Romeo. Piëch’s admiration for the Italian automaker was such that he imagined it blossoming under VW ownership. He’d even gone so far as to imagine positioned under Porsche’s experienced and watchful eye.

Autocar reports that, although Ferdinand Piëch was no longer involved in VW’s daily operation in 2018, he still envisioned a world in which Alfa Romeo was part of the massive automotive conglomerate. Then VW’s active boss, Herbert Diess, actually brought up the possible purchase of Alfa in a meeting with incoming new FCA boss Mike Manley.

Diess is reported to have thought he “considered it his duty to follow through on Piëch’s request,” at the time. Obviously, no transaction ever took place.

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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