Doubling their giveaway from last year’s game
If one team scores a safety at the big game, Volvo’s giving away a fleet
Volvo is getting ready for the big game next month by offering to give away up to $2 million in vehicles for the second round of what it’s calling Safety Sunday.
The contest is meant to go along with that big annual football game that everyone is afraid to say the name of out loud. Last year, Volvo put $1m in cars up for grabs because it said more than one million lives had been saved by the three-point seat belt the company invented. The deal was that if one team scored a safety, Volvo would give away the cars.
They’re upping the stakes this year because the automaker says it wants to save “a million more” lives thanks to adding more safety and technology features not just to its own cars, but through making safety available to all like it did with the seat belts.
To win, build the Volvo car or crossover you want using the Volvo Safety Sunday site between now and February 7th. Build the car you want or take a short quiz that will recommend a Volvo to you and click Try to win to enter.
Then, if a safety is scored during the big game, Volvo will randomly select from the entries until they’ve given away $2m worth of vehicles.
It’s a three-point belt, but a two-point play. A safety is a relatively rare football play where the offensive team is tackled, fumbles, or loses the ball (or commits a penalty) inside their own end zone. The result is two points for the other team along with possession of the ball.