Volvo Prioritizes Europe as EX60 Supply Falls Short

• Volvo is reportedly producing about 200 EX60s weekly against a 2,000-unit target.

• Megacasting and cell-to-body production have extended the crossover’s ramp-up.

• European deliveries will take priority, limiting North American dealer inventory.

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Volvo’s plan to make the EX60 a high-volume electric counterpart to its best-selling XC60 is running into an early production constraint, putting the new crossover’s North American launch supply at risk.

The XC60 remains Volvo’s best-selling model, putting pressure on the EX60 to carry that customer base into EVs worldwide and support electrification growth.

The company had set a production goal of 2,000 vehicles a week. According to a report, output has been about 200 units weekly as manufacturing problems slow the ramp-up. GlobalData estimates cited in the supplied report put sales at roughly 500 vehicles in July and 250 in August.

The EX60 began production in April 2026 at Volvo’s plant in Sweden. The model is the automaker’s first vehicle built using megacasting and its first to use a cell-to-body architecture. These technologies introduce concepts without established production precedents, explaining why the vehicle ramp-up is behind schedule.

The production shortfall matters to Volvo’s North American growth plans. The company was hoping to sell 7,000 EX60s in the U.S., a significant contribution to its annual EV sales. U.S. reservation bookings opened in May, and the first order batches have started to arrive. The supplied report says Volvo is giving European deliveries priority, leaving fewer vehicles for our continent.

This allocation will potentially limit dealer inventory. Some retailers may receive only a handful of vehicles, while others may have none available. The report says supply is expected to normalize in the second half of the year, though it doesn’t specify whether that’s 2026 or 2027. That leaves Volvo with a narrower window to convert U.S. reservations as rival electric crossovers reach shoppers. With Chinese automakers slowly but surely setting up shop, Canadian Volvo dealers should be worried.

Volvo positions the EX60 against premium electric SUVs such as the BMW iX3, Mercedes-Benz GLC Electric, and Tesla Model Y. Volvo revealed the crossover in January, describing a vehicle with up to 531 km of range. The line-up starts at $81,500 for the all-wheel-drive P10. The Ultra starts at $88,000, identical to the XC60 T8 AWD PHEV Ultra. The model’s premium over the base XC60 Core is roughly $20,000.

Volvo’s immediate challenge is to raise output and maintain quality across two production technologies being used together for the first time in the company’s lineup.

Time will tell whether the EX60 can meet Volvo’s U.S. (and North American) sales ambition. A delayed supply build-up will leave dealers with fewer opportunities to introduce the electric SUV to customers considering the XC60 or, worse, competing premium EVs.

Source: Autoblog