Saturday, November 26, 2022
News Volvo Quietly Updates its Famous Iron Mark Logo

Volvo Quietly Updates its Famous Iron Mark Logo

Volvo’s updated logo follows a simplification trend that other automakers have also adopted


  • The new logo is far simpler and less ornate.

  • The logo actually represents iron but has been tied to “male” and “Mars” as well.


Most car companies have extremely distinct and immediately recognizable logos. One such example is Volvo. The circle-with-an-arrow design was first introduced way back in 1930 and over the years has evolved and was even dropped for short periods of time. Now, it’s new and far cleaner than ever.

2021 Volvo XC40 Recharge | Photo: Olivier Delorme

The Volvo name, font, position, and style that bisects the iron mark symbol has been extremely consistent over the decades. It’s the actual circle with the arrow, also mistaken for the male symbol, that has gone from simple and flat to being drawn with a 3D effect that has changed often.

For late 2021 and into 2022, the logo is now a very modest 2D black flat circle that isn’t fully closed. At its upper-right point, the gap is partially filled by the short arrow, also black, flat, and simple.

2018 Volvo XC90 T6
2018 Volvo XC90 T6 | Photo: Olivier Delorme

This uncluttered approach to logos has already been used at BMW, Nissan, Volkswagen, and others in the recent past. As far as we’re concerned, we welcome this new design and appreciate the unadorned clean look.

Source: Jalopnik

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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