Volvo Quietly Updates its Famous Iron Mark Logo

• The new logo is far simpler and less ornate.

• The logo actually represents iron but has been tied to “male” and “Mars” as well.

Most car companies have extremely distinct and immediately recognizable logos. One such example is Volvo. The circle-with-an-arrow design was first introduced way back in 1930 and over the years has evolved and was even dropped for short periods of time. Now, it’s new and far cleaner than ever.

The Volvo name, font, position, and style that bisects the iron mark symbol has been extremely consistent over the decades. It’s the actual circle with the arrow, also mistaken for the male symbol, that has gone from simple and flat to being drawn with a 3D effect that has changed often.

For late 2021 and into 2022, the logo is now a very modest 2D black flat circle that isn’t fully closed. At its upper-right point, the gap is partially filled by the short arrow, also black, flat, and simple.

This uncluttered approach to logos has already been used at BMW, Nissan, Volkswagen, and others in the recent past. As far as we’re concerned, we welcome this new design and appreciate the unadorned clean look.

Source: Jalopnik