Saturday, September 23, 2023
News VW America’s CEO Doesn’t Want Dealers to Overcharge for the ID. Buzz

VW America’s CEO Doesn’t Want Dealers to Overcharge for the ID. Buzz

Volkswagen doesn't want buyers of the ID. Buzz to have to deal with added dealer markups.

  • The automaker seems to be working on an online buying platform with a no-haggle pricing model.

  • The official MSRP for the North American version of the ID. Buzz has yet to be announced.

  • A more expensive Launch Edition is unlikely, according to the CEO.

Less than a week after having been unveiled, the North American version of the Volkswagen ID. Buzz is already being speculated about.

This is particularly true of its pricing, which has not yet been announced. Many potential customers fear VW dealers will try to capitalize on this model’s popularity by charging large markups on top of the manufacturer’s suggested retail price (MSRP).

In order to reassure reservation holders and the general public, the CEO of the automaker’s North American division, Pablo Di Si, says a new sales model is in the works.

According to rumours, Volkswagen aims to develop an online platform where customers will be able to purchase the ID. Buzz directly, without having to haggle with a dealership and risk having to pay a markup.

This is similar to how other automakers such as Tesla and Rivian already operate, and it sounds close to the solution Ford wants to implement in the face of repeated “market adjustments” from dealers for some of its most popular models.

Details of this plan have yet to be finalized, however, since Di Si says the company still has three to five months to implement its chosen solution before sales begin in the United States.

Indeed, the first deliveries of the North American spec ID. Buzz are scheduled to take place at the beginning of next year.

Still with the intention of preventing customers from having to pay extra for their new electric minivan, the CEO says not to expect a higher-priced Launch Edition of the ID. Buzz despite this practice being quite frequent for highly-anticipated new models.

While Volkswagen has yet to announce official pricing for its latest product in North America, we know the short-wheelbase van sold in Germany begins at 54,669 Euros (around CAD $78,600).

Since the only model we will see on our shores is the long-wheelbase version, its starting price is expected to be even higher.

This price could be reduced over the next few years, however, since the ID. Buzz is slated to be built in Tennessee after the initial production run comes out of Germany.

Source: Inside EVs

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