Comedian is showing off American pride and American EVs
Expect loads of EV ads in this year’s game
The big game ad from General Motors is here, and it stars a patriotic and not very happy Will Ferrell along with a host of other celebrities ready to take the electric vehicle fight from the US to Norway in an ad that pokes fun of that country’s EV-friendly market and our lack of knowledge of geography.
It starts with Ferrell telling us that Norway sells more EVs than the US per capita, and that’s true. A punitive tax structure on gas-powered cars along with big incentives have given the EV a jump in the northern country. They topped 54 percent of the new car market last year, the highest in the world.
Leaving a garage full of Norwegian swag, Ferrell takes his Cadillac Lyriq prototype to the homes of two of his, we’re guessing friends (?), ripping one away from a family gathering to go with him to tell Norway off.
After poking fun at the three actors for not carpooling on their trip across the pond, Ferrell ends up in Norway along with Kenan Thompson and Awkwafina in a GM EV of their own. Except that nobody is exactly where they wanted to be.
What’s the point? To tell you two things. One: American automakers are NOT happy that Norway could beat them at anything, especially when it comes to high tech car sales and Two: that GM expects to have 30 EVs by 2025, a big jump from the one model that they offer for sale in the US right now.
One last thing, though, when a company spends eight-figures on TV commercial, are they really not allowed to say the name of the game for which the ad was made? Sounds like something they wouldn’t have to do in Norway.