- With the news that the Geneva Motor Show is canceled, BMW has decided to virtually introduce the car.
- The World Premier will take place at the scheduled GIMS time from Munich.
- We expect that a few more OEMs will announce similar decisions in the next day.
BMW needed only a few minutes after the Geneva International Motor Show announced that it would not take place for they themselves make an announcement. They will virtually hold the World Premiere of BMW Concept i4 from Munich, which is a great idea. And one we think will be copied on more than one occasion.
From BMW’s press release:
“The BMW Group will carry out the program planned for Geneva including the world premiere of the BMW Concept i4 at a digital press conference with CEO Oliver Zipse in Munich at the originally scheduled time (Tuesday, March 3, 2020, 8.15 a.m. CET) and broadcast it via live stream. Further details concerning the live broadcast will follow as soon as possible.”
As you may well know, the GIMS is one of the top auto shows in the world and many OEMs use it as a launching pad for all-new production models and concepts for upcoming technologies and design.