Monday, September 28, 2020
News Audi’s Spending Cuts May Kill Off The R8 And TT

Audi’s Spending Cuts May Kill Off The R8 And TT

A number of ICE Audis are being called into question, specifically the TT and R8, in ongoing cost-cutting measures.


  • Also, many internal combustion engine Audi vehicles may not have much of a future.

  • Another move would be for more platform sharing between Audi, Bentley, and Porsche.

  • Audi’s goal is to save up to €15 billion ($17.7 billion US) by 2022.


Audi is still on pace to invest a full €37 billion ($43.7 billion US) in research, development, plants, and more by 2025. This sum will usher in 30 new electrified models, including 20 fully-electric vehicles, in the same timeframe. Simultaneously, the Audi Transformation Plan is creating operational savings in part by cutting models like the Audi TT and Audi R8.

According to Autocar, recently appointed Audi chairman Markus Duesmann has taken the Plan and is looking at ways to streamline operations. One measure is to revaluate many current ICE vehicles. This isn’t limited to the TT and R8, but all vehicles built on the MLB platform, from the A4, A6, A8, Q5, Q7, and Q8.

Audi TTS | Photo: Audi

Audi and Porsche, members of the Volkswagen Group, have co-developed a number of projects in the recent past including the PPE (Porsche Premium Electric) platform which will be used by the next-generation Porsche Macan and Audi Q5. Duesmann would like to see other platforms “more systematically paired” going forward, like the MLB and Porsche/Bentley’s MSB platform that serves the Panamera and Continental GT

A source told Autocar that: “Cars like the TT and R8 were reviewed as part of a general cost-cutting process in the past. However, they have now come under increased focus,” Perhaps what is meant is that these two cars, as we now know them, are not long for this world. This does not prevent them from returning as sporty EVs in the future.

Audi J.D. Power Dependability Study
Audi TTS | Photo: Audi

2019 Audi R8
Audi R8 | Photo: Audi

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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