General Motors’ Super Cruise Still Has an Unblemished Safety Record Despite Over Half a Million Active Users

• The automaker reported having over 500,000 active Super Cruise users at the end of the third quarter.

• This is almost double the numbers it had a year ago, putting it on track to achieve 600,000 users by the end of 2025.

• No accidents caused by Super Cruise have ever been reported over 700 million hands-free miles driven.

While autonomous vehicles and Tesla’s Full Self-Driving system have often been in the news because of crashes or incidents over the last few years, General Motors’ Super Cruise technology remained off the front pages.

The reason behind this is that the hands-free driver assistance system has not been implicated in any accident since its introduction in 2017 on the Cadillac CT6.

While GM’s system requires the driver to pay attention at all times and can only function on pre-mapped highways, unlike the Tesla tech, this is still impressive considering that vehicles equipped with Super Cruise have reportedly driven more than 700 million miles (1,1 billion kilometres) hands-free to date.

Super Cruise is often regarded as the best hands-free driver assistance technology thanks to its smoothness, predictability, and capabilities.

Indeed, vehicles equipped with this system can make lane changes autonomously to pass slower vehicles and return to the right lane without requiring any driver input. Super Cruise can also be used while towing, which makes it stand out even further from competing systems like Ford’s Blue Cruise.

Another advantage of Super Cruise is that its pre-mapped network is very extensive, encompassing over 750,000 miles (1,2 million kilometres) of highways and numbered roads across the United States and Canada.

After a modest debut in a single model, General Motors quickly expanded the option of Super Cruise to most of its lineup, including popular models such as Chevrolet and GMC Pickups, the Cadillac Escalade, and even more affordable models such as the Equinox EV and the former Bolt EUV.

All vehicles that include Super Cruise capabilities come with a three-year free trial period, which undoubtedly helped the automaker boost its number of active users, which nearly doubled in the first three quarters of 2025 over the same period in 2024. There are now more than 500,000 active users in North America, and GM is confident it will be able to reach 600,000 users by the end of the year.

Even after the trial period has ended, Super Cruise remains popular as the company claims that 40% of those with Super Cruise-equipped cars that are more than three years old chose to pay for a monthly or yearly subscription to the system in the third quarter, the highest proportion ever achieved.

In 2025 alone, General Motors expects to have a Super Cruise revenue of over U.S. $200 million.

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Tied in with OnStar connected services, Super Cruise subscriptions cost $39,99 per month in Canada, with a yearly option priced $399.

This is on top of the cost required to have the hardware installed in the vehicle at the time of purchase, which can cost a few thousand.

For example, the Chevrolet Equinox EV packages Super Cruise with the Active Parking Assist, requiring an additional $4,560 over a vehicle with only the standard adaptive cruise control.

On a GMC Sierra 1500, Super Cruise can be had as part of the Denali Reserve Super Cruise package, a $8,395 option on the Denali trim level. It comes standard on the Denali Ultimate.

Cadillac adopts a different strategy, making Super Cruise standard on models such as the Optiq and the Vistiq, but not on the Lyriq and XT6.

The rapidly growing popularity of Super Cruise is part of several encouraging elements for General Motors, which also saw its sales increase 8% in 2025 versus 2024.