Monday, July 15, 2024
NewsMercedes-Benz ChatGPT Integration: Where AI Meets 'Hey Mercedes'

Mercedes-Benz ChatGPT Integration: Where AI Meets ‘Hey Mercedes’

Mercedes-Benz Ushers in a New Era of Voice Control with OpenAI’s ChatGPT Integration

  • Mercedes-Benz integrates ChatGPT into MBUX Voice Assistant, elevating in-car voice control.

  • Launching a U.S. beta program, Mercedes prioritizes data privacy in AI advancement.


Mercedes-Benz is amplifying its commitment to artificial intelligence (AI) by integrating OpenAI’s ChatGPT into its MBUX Voice Assistant, setting a new standard in in-car voice control. This innovative development utilizes Microsoft’s Azure OpenAI Service, and is poised to make voice interactions even more natural and intuitive for Mercedes-Benz drivers.

Starting June 16, 2023, a beta program will be available for more than 900,000 U.S. customers, offering a testbed for this game-changing technology. The optional program, accessible via the Mercedes me app or directly through MBUX with the command, “Hey Mercedes, I want to join the beta program,” provides users the opportunity to experience firsthand the revolutionizing capabilities of ChatGPT.

ChatGPT, part of the “Generative Pre-trained Transformer” family, greatly extends the capabilities of the already robust MBUX Voice Assistant. Unlike most voice assistants that rely on pre-set commands, ChatGPT leverages AI to enhance understanding of natural language, and broaden its response capacity. This advanced feature promises to deliver more comprehensive answers to a wider array of user inquiries, all while maintaining driver focus on the road.

Data privacy is a top consideration in this advancement. With Microsoft’s Azure OpenAI Service, Mercedes-Benz accesses the prowess of OpenAI’s large-scale generative models, while maintaining the robust security and reliability Azure is known for. IT processes are managed entirely by Mercedes-Benz, with voice command data stored in the Mercedes-Benz Intelligent Cloud where it is anonymized and analyzed. Mercedes-Benz prioritizes data protection, ensuring customers’ control over their information, and safeguarding data from manipulation and misuse.

Mercedes-Benz’s ChatGPT integration signifies a milestone in its dedication to place cars at the heart of customers’ digital lives. This integration aligns with the company’s AI principles, merging innovative AI solutions with a responsible approach. Insights from the beta program will be instrumental in refining voice control, shaping the rollout strategy for larger language models, and enhancing the customer’s relationship with their vehicle.

ChatGPT and Mercedes-Benz | Photo: Mercedes-Benz

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