Thursday, September 21, 2023
News Mercedes-Benz Debuts New Models and Concepts at Pebble Beach Automotive Week

Mercedes-Benz Debuts New Models and Concepts at Pebble Beach Automotive Week

Mercedes-Benz introduces new models, concepts, and historical highlights at Pebble Beach Automotive Week, showcasing innovation and legacy.


  • The Mercedes-AMG GT and exclusive special edition Mercedes-AMG SL debut at Pebble Beach.

  • Mercedes-Maybach highlights its latest models and hosts an exclusive business lunch.

  • Innovative concepts include the Mercedes-Benz Vision One-Eleven sports car study and PROJECT MONDO G art piece.


Mercedes-Benz is poised to offer an engaging lineup of vehicles during Pebble Beach Automotive Week, scheduled from August 17 to 20, 2023. The event will unveil the highly anticipated Mercedes-AMG GT and an exclusive special edition of the Mercedes-AMG SL. Mercedes-Maybach will also take center stage, presenting their latest models and hosting an exclusive business lunch to showcase their offerings.

Mercedes-Benz Vision One-Eleven

Among the concepts showcased, the Mercedes-Benz Vision One-Eleven, a dynamic sports car concept featuring innovative electric drive technology, will be on display alongside the PROJECT MONDO G art piece. These concept vehicles echo Mercedes-Benz’s commitment to progressive design and sustainable mobility solutions.

Bettina Fetzer, Head of Communications and Marketing at Mercedes-Benz AG highlighted the significance of Pebble Beach Automotive Week as an opportunity to showcase the brand’s enduring legacy and engage with enthusiasts in a premium setting.

2021 Mercedes-AMG GT Black Series | Photo: Mercedes-Benz

Mercedes-AMG’s participation promises excitement, with the world premiere of the new Mercedes-AMG GT. This two-door model, developed entirely in-house by AMG, emphasizes dynamic character while staying true to the brand’s distinctive identity, according to the manufacturer.

The MANUFAKTUR customization program offers an elevated level of personalization, allowing customers to tailor their vehicles to their preferences. Additionally, an exclusive special edition of the Mercedes-AMG SL will make its debut, showcasing the expansion of the program.

Mercedes-Maybach plans to impress with a historic Maybach Zeppelin DS 7 and the all-electric Mercedes-Maybach EQS 680 SUV. The brand’s dedication to innovation extends to an exclusive lunch, fostering discussions on technological advancements and artificial intelligence.

Mercedes-Benz Typ SS Cabriolet (W 06), 1930.

The Pebble Beach Tour d’Elegance will highlight the iconic Mercedes-Benz W 06 series cars, reflecting the brand’s historical significance. The prestigious Pebble Beach Concours d’Elegance on August 20 will further underscore the brand’s historical achievements.

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Mercedes-Benz Heritage is dedicated to offering a comprehensive brand experience, with classic cars displayed at the Mercedes-Benz Star Lounge. The brand’s rich history will be commemorated through various facets, including the presentation of Mercedes-Benz 600 and 113 series “Pagoda” SL models.

Mercedes-Benz Typ S Sport-Viersitzer (W 06), 1927

Following Pebble Beach Automotive Week, Mercedes-Benz Classic will assemble an impressive fleet of 20 supercharged sports and racing cars from the S-series, representing the largest collection of W 06 series cars in North America.

Mercedes-Benz and Moncler presenting a co-creation: PROJECT MONDO G

Mercedes-Benz and Moncler presenting a co-creation: PROJECT MONDO G

Mercedes-Benz Typ SS Cabriolet (W 06), 1930.

Mercedes-Benz Typ S Sport-Viersitzer (W 06), 1927.

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