Confused? Worry not, so are we. Although we’re still fans of the outgoing RAM 1500, the Atulux is, heck, we don’t even know what it is…
At first, we want to like the RAM body but then we cringe somewhat as we attempt to process the vehicle’s profile. The Crew Cab configuration has been stretched into the bed, roughly doubling its interior volume. What’s left of the bed is covered with a fixed panel, but the bed still opens conventionally.
The cabin is the selling point. The 4-seater cabin has been transformed into a seriously luxurious cocoon. All surfaces are covered in nubuck leather, Alcantara or wood. A second sunroof has been installed while the nautical-inspired center console holds whiskey glasses, champagne flutes and an automatically rising Nespresso machine. It also features all kinds of serious infotainment gadgets
And finally, the cost of this super-luxury 4-seater-yacht-RAM-crossover-sedan-truck? AS seen in the pictures, $263,000 US. We don’t know if that includes the price of the RAM 1500, but we can tell you that Atulux stands for: All-Terrain Utility Luxury.