Volkswagen Shows Versatility at SEMA With Atlas Concepts

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Volkswagen Atlas Adventure Concept, Volkswagen Atlas Basecamp Concept | Photo: Volkswagen

At this year’s 2019 SEMA Show, Volkswagen presents a couple of overland-themed Atlases as well as a Jetta GLI.

The 2019 SEMA Show is underway, and Volkswagen is there with some Atlases and a customized 2019 Jetta GLI.

SEMA is always a great platform to demonstrate the versatility and appeal of our vehicles,” says Robert Gal, Senior Manager, Performance & Accessories, Volkswagen Sales & Marketing. “The product mix we’ve been able to support this year shows that no matter where your automotive interests lie, there’s a Volkswagen for you.

One of the Volkswagen Atlas sharing the spotlight at the SEMA Show is the Atlas Basecamp Concept. This concept was first unveiled at the 2019 New York International Auto Show back in April.

Based on a 2019 Volkswagen Atlas SEL Premium, the Atlas Basecamp Concept features a Platinum Gray and Black Uni with matte finish and orange accents paint, 17-in fifteen52 Traverse MX Concept wheels wrapped around 265/70R17 all-terrain tires, a custom body kit by Air Design USA, an H&R Adventure Line raising coil over suspension, off-road LED light bars and many more Volkswagen accessories.

The Volkswagen Atlas Adventure Concept is the other Volkswagen-built SEMA-bound Concept. Created by Volkswagen Innovation and Engineering Center California, this Atlas is built around an overland theme and has everything to please the adventurer in you.

Just like the Basecamp, the Adventure Concept is also lifted by the same H&R coil overs. Other modifications include Air Design USA fender flares, Baja Designs lighting equipment and an Overland Equipment fold-over rooftop tent and Thule awning system to only name those.

Another interesting customization is the onboard DJI Mavic drone with an exterior-mounted REVL action video camera system. The system automatically captures, edit and store the video captured.

Thule, the transport accessories manufacturer, also got their hands on a Volkswagen Atlas and tweaked it in their own way. The Volkswagen Atlas Concept by Thule gets a raised suspension, thanks to H&R springs, 20-in satin black Vossen CV10 wheels and all the Thule equipment you can dream of. This not only includes the Thule Wingbar Evo roof rack, HideAway 8.5’ awning and T2 Pro XT hitch bike rack but also a Tepui Autana 4 rooftop tent.

Now, for the 2019 GLI, which was tuned by H&R Special Springs, it started off as a 2019 Jetta GLI S with 6-speed manual transmission and was pushed further down the sportiness road. Indeed, H&R added their Street Performance Coil Overs, Sport Sway Bars, and TRAK+ wheel spacers to their Volkswagen Jetta GLI. The factory Pure Grey paint and a set of 20-in Rotiform RSE wheels finish off the look.

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