A YouTube Livestream Masthead event happens on Saturday from 2pm to 4pm.
A 24-hour LYRIQ shindig begins Friday and will culminate in the Livestream presentation.
The LYRIQ is expected to arrive next summer.
Cadillac is ramping up the excitement surrounding its upcoming all-electric LYRIQ premium SUV. The first official reveal of the LYRIQ happened in August of 2020 (after a roughly five-month delay) but it has been extremely well-received. Building on the momentum, Cadillac will open reservations for the 2023 LYRIQ Debut Edition this Saturday with a big to-do.
So enthused are the people that GM’s decided to fast-forward the SUV’s launch to summer of 2022 from the original late-2022 date. Much will be riding on the LYRIQ’s shoulders as it will be the first GM product built using the new Ultium EV technology from the General.
As we said, Cadillac is excited about the LYRIQ. They will go all-out and become one of the first brands to use the new YouTube Livestream Masthead with a 2-hour Livestream from 2:00 PM – 4:00 PM EST this Saturday, September 18. The 2-hour Livestream on YouTube will be the culmination of a 24-hour LYRIQ event, which will begin tomorrow, Friday afternoon on Cadillac Live.
This entire event will be a nice distraction from the troubles the automaker is currently experiencing with the Chevrolet Bolt battery fires and recalls.