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First Reviews2025 Toyota Crown Signia First Drive Review: A Wagon For Those Who...

2025 Toyota Crown Signia First Drive Review: A Wagon For Those Who Want an SUV

Toyota's New Flagship Wagon Blends Comfort, Style, and Utility, but isn’t a Venza Replacement

My friends, let me introduce you to a vehicle that’s as unexpected as it is welcomed—the all-new 2025 Toyota Crown Signia. After spending hours with this beauty, I can confidently say it’s a unique addition to Toyota’s lineup, but it’ll be rare, and here’s why.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre

First off, if you’ve followed my reviews, you’ll remember my affection for last year’s Crown sedan. Though its design was somewhat awkward, it grew on me. The Crown Signia, however, is undeniably a station wagon. How do I know? It’s simple: in Japan, the rear windows’ lack of privacy glass classifies it as a station wagon. So, Toyota has officially brought the station wagon back!

Bye Venza, hello Signia

Before I go on, it’s important to note that the Toyota Crown Signia will replace both the loved and un-loved Venza. In Canada, both generations of the midsize SUV found plenty of fans where it was even sold for a supplemental model year compared to the US. Said Americans had little more than an affair with the SUV and didn’t even call in the morning. Therefore, the Crown Signia is worthwhile addition in the US however could be considered a risky proposition in Canada.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre

One reason is price point. We’re getting only one version of the Crown Signia, which will come fully equipped. It’s priced starting at $57,450, with the option to add a tech package, pushing the total just under $60,000 before additional fees – this is quite a jump from the base $42,550 2024 Venza LE. In the U.S., they’ll get a lower XLE trim, but we’re focusing on the top-of-the-line limited trim here.

It’s a Wagon!

Design-wise, think of the Crown Signia as a Prius mixed with a Lexus TX. It’s longer than the Venza, giving it significantly more presence. The roofline is extended, and the angled H glass on the rear hatch screams wagon. At nearly 5 meters long, it’s a big vehicle with a wide stance, yet its proportions can be deceiving, making it seem smaller than it is. The standard 21-inch wheels add to its attractive, premium look.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre

Premium and spacious interior

The Signia comes fully loaded, as noted, with features like a power hatch, cooled and heated front seats, a heated steering wheel, and heated rear seats. The cargo space is impressive, offering 702L of boot space, enough to fit a couple of golf bags comfortably. LED lights are standard all around, and the rear seats are quite comfortable although the rear bench is best suited for two adults.

Inside, the Crown Signia really does feels like a flagship vehicle. The materials and build quality are top-notch, reminiscent of the now-discontinued Avalon but even more luxurious. The seats are supportive, with power lumbar adjustements on the driver’s side (unfortunately, not on the passenger side). The cabin is well-appointed with contrast stitching and piping on the seats, giving it a premium feel.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre

Tech-wise, you get a 12.3-inch digital instrument panel and a similarly sized touchscreen display. Toyota’s user interface is intuitive, with physical controls where they matter most. There’s also wireless charging, ample storage, and a JBL audio system with 11 speakers, all standard. Visibility is excellent, with large windows and a well-designed dashboard.

Heavy but efficient

Driving the Crown Signia is a relaxing experience. It’s powered by Toyota’s hybrid 2.5L 4-cylinder naturally aspirated engine paired with front and rear electric motors, producing a combined 240 horsepower. This setup is similar to what you’d find in the Highlander Hybrid or Sienna Hybrid. While it’s not particularly thrilling, it’s soothing and fits the vehicle’s character perfectly. The ride quality is excellent, even on the standard 21-inch wheels, although it’s a bit noisier than expected for a flagship Toyota vehicle.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre

One minor gripe is the steering effort, which is quite heavy – in fact the whole vehicle seems hefty. This might give some a false sense of sportiness, but it doesn’t align with the car’s otherwise comfortable demeanor. Fuel efficiency is impressive, averaging 6.2L per 100 kilometers, according to Toyota. This is believable, given similar performance in the larger Sienna Hybrid.

A future rarity

So, what does the Crown Signia compete with? Frankly, not much. In the wagon segment, there’s hardly anything similar. Audi’s A4 Allroad comes to mind, but it’s not quite the same. BMW and Mercedes no longer offer wagon variants in this range, leaving the Crown Signia in a unique position. Some might compare it to the Subaru Outback, but there’s a significant price difference, and the Crown Signia isn’t aimed at off-road enthusiasts. Toyota will aim it a premium SUVs like the Audi Q5 and Benz GLC. Even if the Signia’s equipped to take them on, it does not have the same appeal.

The 2025 Toyota Crown Signia is a phenomenal vehicle, but it’s unlikely to capture the same volume numbers as did the Venza. It’s beautiful, comfortable, and unique. While it might not appeal to younger buyers, it’s a fantastic option for those looking for a luxurious, practical, and stylish wagon. Personally, I prefer it over the sedan, thanks to its wagon credentials and overall charm. I would like a Hybrid Max option… in the Sienna too while I’m at it.

2025 Toyota Crown Signia | Photo: MAtt St-Pierre
2025 Toyota Crown Signia | Photo: MAtt St-Pierre
2025 Toyota Crown Signia | Photo: MAtt St-Pierre


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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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