Saturday, May 28, 2022
News 50 years of Hot Wheels!

50 years of Hot Wheels!

Back on January 4th, 1968, the first sixteen Hot Wheels toy cars were released. Known as The Original Sweet 16, these small die cast models produced by Mattel would influence and change the lives of countless children. In fact, more than 16 million cars were sold in 1968 alone. And this was only the beginning.

Success was so instantaneous that the competition, aka Matchbox, had to rethink their business model. Much of the toys’ fanfare could be attributed to the original designers who were actual real car designers, and passionate car lovers.

The first few years produced some of the most collectable die cast models including the one that is referred to as the Holy Grail of any Hot Wheels collection. An unknown number of the highly desirable Rear-Loader Beach Bomb, based on a VW Bus with a pair of surfboards sticking out the rear window, were produced in 1969. Its rarity has pushed its value north of the six-figure mark. Yes, you read that right; more than $100,000 USD for a tiny toy car.

From the onset, Hot Wheels created various new collections and series every year. The desire to collect all the cars from each series has pushed kids, and more recently adults looking to relive a piece of their youth, to buy well in excess of 4 billion model cars in half a century.

About the part where I talk about adults, the last decade and a half has seen a resurgence in “older” people scouring boxes and racks at Walmart stores across Canada and the US. They’ve been known to spend loads of time and hard-earned money on these toys. At one point, it got so bad for me that I now have a 1 car/month limit… And it’s not self-imposed…

“Hi everybody, my name Matt and I have a Hot Wheels problem…” Thank you Hot Wheels for being part of my life and I hope and pray they become a big part of my son’s life.

Trending Now

A Special-Edition Volkswagen Golf R is Headed for North America

A new 20th-anniversary edition Golf R was introduced for Europe a few days ago. Canada’s first Golf R was the MK6 which launched...

Elon Musk Promises Autonomous Tesla Vehicles Next Year

According to the CEO, Tesla vehicles will not require a driver starting next year Fully autonomous capabilities had been promised for 2017 The...

EV Prices are on the Rise and the Increases are not About to Stop

Material costs are responsible for price jumps. Some automakers are holding off, but many have already passed the higher costs to their customers. The...

Lithium Prices Surging Almost 500% Could Slow Down EV Adoption

Prices for lithium went from $17,000/ton in 2021 to $78,032/ton in 2022 This will make electric vehicles more expensive, thus less popular This...

Goodyear is Working on Airless Tires that Could Arrive First on Autonomous Vehicles

These tires will be immune to punctures, since they feature an open design Goodyear says these tires will be able to support more...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.