The Super Bowl long ago became the television event in the US where advertising has become as important as the pigskin getting tossed and chased by large men in tights.
This year’s automotive crop includes the all-new 2020 Toyota Supra and the superb Audi e-tron GT. Car commercials are typically very good for the Super Bowl and this year’s crop is no different. Here are our top 5:
Hyundai
We’re huge fans of Jason Bateman, always have been, always will be. This ad is about its Shopper Assurance program and features a brand new 2020 Palisade SUV. The ad pokes fun at everything from a colonoscopy patient to vegans. While the latter are apparently unhappy about being made fun of, these are 75 fun seconds of TV.
Audi e-tron GT
At first, we’re thinking the commercial makes zero sense. How can a grandson see his grandfather in a field at a house which harbours a garage loaded with the uber-sexy Audi e-tron GT and, then we get it…
Audi’s e-tron line-up is the future, and not a dream. Why the guy chocking on a cashew? That we can’t quite make out.
Walmart pickup
This commercial was released just ahead of the Super Bowl but so far, we’ve clocked hundreds of views. Why? Because Ecto-1, K.I.T.T., Bumblebee, Batmobile and many more!!
We can’t imagine how much money this cost Walmart to produce with licencing for all of these famous movie and TV cars, not to mention Gary Numan’s Cars. We can’t help but notice that one car is missing from this ad and it’s the General Lee. Perhaps those to hold the rights to the Dukes of Hazzard are Target customers…
2019 Mercedes-Benz A-Class
This ad and #3 blow our minds for their content. Mercedes’ “Say The Word” commercial is about the MBUX system and its ability to recognize natural speech. As though the last 20 seconds of the guy talking to the car wasn’t enough, they called upon Ludacris, WB’s Wile-e-Coyote and other famous faces to demonstrate that your normal talking voice is good enough for M-Benz’ voice recognition technology. We like.
2020 Toyota Supra
We should like this one more, but we’re torn between all the CGI and the sweet straight-6 engine noises. Watching a new Toyota Supra drift is entertaining however some of the augmented scenes irk us. We’re looking forward to testing this car in the real world to finally get a sense of what the hyped-up Supra is really like from the driver’s seats.
