In BMW’s search for a larger piece of the luxury car market pie, they’ve done what would have been unthinkable only fifteen years ago. The put aside their “ultimate driving machine” credo by diluting what once made its cars great in order to sell more units.
BMW says they’re surprised about the demand for the M2 since it landed in showrooms roughly two years ago. We’re not; this is the Ultimate Driving BWM, and by a considerable margin!
In order to bank on this (we’re not upset this time), BMW seems to be in the process of adding three extra doors, including a hatch, to their turbocharged 3.0-litre I6 365-horsepower compact car. We predict more demand for a car that should quite nearly as entertaining, if only because of the extra weight, and still offered with the choice of a 6-speed manual or 7-speed dual-clutch transmission.
Odds are we’ll see more of it between now and the Paris Auto Show held next October.