Someone or someones at FCA did not consult with others in the company before releasing their respective adds that aired during the big game yesterday.
Let’s start with the “not so fail.” The official Jeep commercial is actually brilliant. For about 30 seconds, we witness a brand new 2018 Jeep Wrangler do its things. Although it says the lake and waterfall are mad-made, there’s no doubt that a Toyota RAV4 or Ford Escape, or any other crossover, would not make it through.
Throughout the video, the voice over makes fun of adverts that use grandiose speeches and manifestos to sell their product. The Jeep add works on its own but when you watch the new 2019 RAM commercial, things completely collapse.
First, and foremost, someone or someones at RAM are going to get an earful. Although the Martin Luther King Jr. sermon fits with the storyline, I don’t understand why anyone would use a historical figure’s iconic civil-rights speech to sell a truck. The backlash on social media has been very strong and I’m convinced this bad idea will do the truck and the company more harm, than good.
And on top of that, the whole Jeep commercial that makes fun of other adds that make huge declarations and claims about some over-arching human truth…