Tesla celebrates the production of the inaugural Cybertruck at its Texas Gigafactory, anticipating its impact in the lucrative American pickup truck market.
Tesla has announced the 1st of its first production Cybertruck has rolled off the Giga Texas production line.
Despite the polarizing design, the Cybertruck’s uniqueness could generate significant buzz.
Customer deliveries are expected towards the end of Q3 2023, with volume production ramping up in 2024.
In a significant step for the EV market, Tesla has completed the production of the first Cybertruck at its Gigafactory located in Texas. Despite being cloaked by an enthusiastic group of factory employees in the official photo released via Twitter by the automaker, the vehicle seems to bear a strong resemblance to previous prototypes.
First Cybertruck built at Giga Texas! 🤠 pic.twitter.com/ODRhHVsd0t
— Tesla (@Tesla) July 15, 2023
This launch is particularly crucial given the dominance of pickup trucks in the U.S. market. By stepping into this segment with the Cybertruck, Tesla potentially assures itself of strong sales, provided it can keep up with the anticipated demand. Musk’s projections estimate annual sales ranging between 250,000 and 500,000 units once full-scale production commences. Despite concerns about affordability due to the truck’s innovative manufacturing methods involving an exoskeleton made from Ultra-Hard 30X Cold-Rolled stainless-steel, Musk confirmed the company would strive to produce as many vehicles as demand dictates.
Tesla Cybertruck | Photo: Tesla
One of the most striking features of the Cybertruck is its unconventional design. In stark contrast to any other vehicle currently on the road, it promises to draw attention, potentially increasing visibility and buzz for the brand. The much-anticipated handover of the Cybertruck to customers is expected towards the end of the third quarter of 2023.
However, based on past handover events for the Model Y at the Berlin and Texas Gigafactories, Tesla is likely to initially deliver only a limited number of vehicles, most likely to insiders. This limited output is due to the complexities involved in designing and manufacturing the Cybertruck. As Musk previously stated, volume production will follow in 2024, acknowledging that this product has been challenging to create and construct.
Tesla Cybertruck | Photo: Tesla
Nevertheless, the demand for the Cybertruck appears to be strong. Tesla boasts a record number of preorders for the vehicle, surpassing 1.6 million by November 2022. Although these do not directly translate to sales, they clearly indicate substantial interest in Tesla’s unique entry into the pickup market.
