Friday, September 29, 2023
News First the Eclipse, now the Lancer?

First the Eclipse, now the Lancer?

Mitsubishi, once a proud brand revered by car enthusiasts the world over, is in the middle of a complete overhaul. Actually, it’s more of a rebirth but not in the sense where legendary nameplates such as 3000GT or Starion are being affixed to heart-palpitation-inducing high-performance hybrid cars. No, not exactly.

While losing the Eclipse name to a compact crossover was devastating to many, the news that the Lancer moniker will sell-out to a sub-compact-compact-car-cum-crossover hurts a little more. Yes, the current Lancer seems older than the pyramids, but it still more or less means something to fans of the supreme EVO series of cars.

Perhaps we’re not being fair to the Japanese carmaker. We were at the Tokyo Motor Show last Fall and it’s possible that we fear that the e-Evolution will make it to production – we’re not huge fans of the design. Again, maybe we’re looking at it from the wrong point of view. According to Mitsubishi, they may attempt to create a new type of hatchback that could include AWD and one of Mitsubishi’s hybrid systems. If this is true, then we’ll keep an open mind.

Trending Now

Jeep Avenger in Europe: 40,000 Orders

Jeep’s electric SUV, the Avenger, garners over 40,000 orders post-launch in Europe, reflecting Jeep's successful transition into the electric vehicle segment on the Old...

ZEV Rebates Influence Green Vehicle MSRPs: An Insight into Pricing Dynamics

Industry professionals suggest that Zero-Emission Vehicle (ZEV) rebates might be impacting the pricing of electric vehicles, with manufacturers integrating these incentives into their pricing...

Polestar 3 Nears Production After Successful Middle East Weather Testing

The Polestar 3 electric SUV advances towards production in 2024 after crucial hot weather testing in the UAE.   ·      Polestar 3 undergoes rigorous hot weather...

Genesis Reveals GV80 Coupe, Facelift GV80

Genesis launches first SUV coupe Model gets 27-inch screen, electric supercharger Genesis has just redesigned its GV80 and introduced the first coupe version of...

UAW Strike’s Impact on U.S. Auto Market: GM Faces Risks, Toyota Could Gain

The ongoing UAW strike against Detroit car companies may benefit Japanese automakers, particularly Toyota, as domestic car affordability becomes challenging.   UAW's strike, combined with...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.