Ford scrambling to meet EV pickup demand
First production trucks to roll off line shortly
Ford dealers tacking massive markups on the automaker’s F-150 Lightning electric pickup are about to find out for whom the bell tolls. That’s because Ford is fighting fire with fire and doubling production of the F-150 Lightning pickup. Buyers looking to ride the Lightning will be able to turn their reservations into orders starting later this week.
“With nearly 200,000 reservations, our teams are working hard and creatively to break production constraints to get more F-150 Lightning trucks into the hands of our customers,” said Kumar Galhotra, Ford president of The Americas & International Markets Group. “Ford is pulling out all the stops to scale our operations and increase production capacity.”
The plan means building 150,000 Ford F-150 Lightning pickups per year at the company’s Rouge Electric Vehicle Center in Michigan. Ford is working with suppliers to increase the supply of EV parts including cells, electric drive systems, and even the trays they put battery packs in. Ford says it expects to have the capacity to build 600,000 BEVs annually within the next 24 months.
This week is the end of the pre-build phase for the trucks, so mass production of trucks for customers is expected to start very soon. Reservation holders are being told to watch for an email invite over the next few months and Ford says any reservation holders who don’t get a 2022 model year slot will get a chance to order a future model year.
The next generation of F-Series electric trucks will move to a new plant in Tennessee the company calls its largest, most advanced, and most efficient production facility ever. Three battery pack plants will be built nearby.