Thursday, February 2, 2023
News GM To Once More Use Super Bowl To Promote EV Plans

GM To Once More Use Super Bowl To Promote EV Plans

GM is spending big to get its EV message out there, once more using the Big Game as a soapbox


  • Last year, GMC and LeBron James teamed up for the HUMMER EV.

  • This year, it will be about their new “Everybody In” campaign.


A few million dollars to air two ads for the new “Everybody In” campaign and Cadillac Lyriq are drops in a vast pool when compared to the $27 billion General Motors has earmarked for its EV and autonomous vehicle development.

2022 GMC HUMMER EV Edition 1 | Photo: GMC

Earlier this month, GM launched its new campaign as well as introduced its new logo. Millions were probably spent on the new design as well but the idea is that GM is revamping itself. It wants to be perceived as the company that will bring EVs to the masses. Their plans include introducing no fewer than 30 new electric vehicles by 2025, some of which GM promises will be affordable.

“General Motors is creating a movement by making EVs fun, desirable and accessible for people from every walk of life. We’re excited to demonstrate the tremendous energy and enthusiasm behind our EV commitment by showing up big at this year’s Super Bowl with both GM and Cadillac,” Deborah Wahl, GM’s global chief marketing officer, said in a LinkedIn post Wednesday, as reported by Automotive News (subscription required).

Super Bowl LV will take place on Sunday, February 7th, and pit the Kansas City Chiefs against the Tampa Bay Buccaneers.

Cadillac LYRIQ | Photo: Cadillac

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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