Sunday, February 28, 2021
News GM To Once More Use Super Bowl To Promote EV Plans

GM To Once More Use Super Bowl To Promote EV Plans

GM is spending big to get its EV message out there, once more using the Big Game as a soapbox


  • Last year, GMC and LeBron James teamed up for the HUMMER EV.

  • This year, it will be about their new “Everybody In” campaign.


A few million dollars to air two ads for the new “Everybody In” campaign and Cadillac Lyriq are drops in a vast pool when compared to the $27 billion General Motors has earmarked for its EV and autonomous vehicle development.

2022 GMC HUMMER EV Edition 1 | Photo: GMC

Earlier this month, GM launched its new campaign as well as introduced its new logo. Millions were probably spent on the new design as well but the idea is that GM is revamping itself. It wants to be perceived as the company that will bring EVs to the masses. Their plans include introducing no fewer than 30 new electric vehicles by 2025, some of which GM promises will be affordable.

“General Motors is creating a movement by making EVs fun, desirable and accessible for people from every walk of life. We’re excited to demonstrate the tremendous energy and enthusiasm behind our EV commitment by showing up big at this year’s Super Bowl with both GM and Cadillac,” Deborah Wahl, GM’s global chief marketing officer, said in a LinkedIn post Wednesday, as reported by Automotive News (subscription required).

Super Bowl LV will take place on Sunday, February 7th, and pit the Kansas City Chiefs against the Tampa Bay Buccaneers.

Cadillac LYRIQ | Photo: Cadillac

Trending Now

The New 2022 Kia Carnival Priced From $34,495 In Canada

Kia calls it the Life Utility Vehicle (LUV). The new minivan arrives in dealerships this spring. The new Carnival is premium in every...

The 2022 Land Rover Defender Gets V8 Power

The V8 in question is the supercharged 5.0-litre we all know and love. Elements of the chassis have been tuned to handle the...

Volvo And Geely Auto To Increase Collaboration

Both are holdings of parent company Geely Holdings. Powertrain technologies will be shared as will various other technologies. Volvo Cars and Geely Auto are...

Mitsubishi Offering Help For Catless Car Shoppers

Cat gone for a prowl, why not get a new Mitsubishi instead? Offer an interesting way to help victims of increasingly common theft Automakers...

Ioniq 5 Pre-Sales Top 23,760 Units On First Day In Korea

The total annual sales target for the first year is set at 26,500 units. The large-compact electric crossover was revealed only a few...
Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.