Lexus Told to Drop Spindle Grille Under Akio Toyoda’s Direction

• Lexus retires its iconic spindle grille following direct guidance from Toyota Chair Akio Toyoda.

• EV design efficiency prompts Lexus to seek new styling direction without aggressive front grilles.

• Future Lexus models to feature LED-based front designs instead of large mesh grilles.

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Lexus is moving away from its decade-old spindle grille design following direction from Toyota Chairman Akio Toyoda. The transition was quite apparent at the Tokyo Mobility Show, where a lineup of Lexus concept vehicles showcased revised front-end styling that does without the once controversial prominent grille in favour of sleeker, LED-based outlines.

Introduced with the LF-Gh concept in 2011 and the 2012 GS sedan, the spindle grille became a defining feature of Lexus models for over a decade. The large, angular design was originally inspired by Toyota’s heritage in weaving and textiles, evolving into a consistent branding cue across the lineup.

However, according to Lexus Design General Manager Koichi Suga, Toyoda challenged the design team’s use of the same styling across all vehicles. “He told me ‘you should break the spindle’,” said Suga, speaking to TopGear.com. The chairman’s comment led to a design shift that began with the Lexus LBX, which introduced a subtler interpretation of the spindle motif.

The latest grille iterations, such as those on the Lexus TX and RX, did away with a hard outline, allowing the “grille” to be better integrated into its immediate surroundings. To an extent, it actually looked premium and good.

The change comes as Lexus increases its focus on electric vehicles. Unlike internal combustion vehicles, EVs require less front-end airflow, reducing the need for large grilles and encouraging more aerodynamic, simplified designs. Suga acknowledged the challenge of maintaining a distinct vehicle identity while adjusting to these technical requirements.

Despite experimenting with new design elements on electric models like the RZ, Suga noted that some consumers feel newer vehicles lack visual detail. Lexus is now working to find an alternative design solution that preserves brand character without relying on the spindle grille. Assumingly, the new design will be fitted to both EVs and ICEs.

Lexus’s upcoming models are expected to further develop this evolving design language.