Sunday, August 9, 2020
News Mercedes-Benz, BMW and Lexus Top US Best-Selling Premium Brands in 2018

Mercedes-Benz, BMW and Lexus Top US Best-Selling Premium Brands in 2018

Mercedes-Benz led the way in sales for premium brands last year in the United States with 353,183 units sold.

It wasn’t all good for Mercedes-Benz, however, as the German automaker saw a sharp 15.79% decline in sales last year.

BMW came in second with 311,014 recorded sales in 2018 while Lexus rounded out the top 3 with 298,302 units sold. Audi (220,737 units sold) and Buick (207,223 units sold) complete the top 5 best-selling premium brands in the US last year.

It was announced yesterday that Tesla had outsold Mercedes-Benz, BMW and Lexus to become the top luxury automaker, but that’s just looking at the last quarter of the year. Overall, Tesla finished the year with 197,517 vehicles sold.

Still, that represents a dramatic increase of 294% in sales for the California-based automaker. Tesla finished 4th in December sales for premium vehicles, selling almost 5 times more cars last month than in 2017.

Here is the complete best-selling premium brands for the US market in 2018.

Mercedes-Benz – 353,183 units sold

Best-selling Premium Brands in the US Mercedes-Benz
Best-selling Premium Brands in the US – Mercedes-Benz

BMW – 311,014 units sold

Best-selling Premium Brands in the US BMW
Best-selling Premium Brands in the US – BMW

Lexus – 298,302 units sold

Best-selling Premium Brands in the US Lexus
Best-selling Premium Brands in the US – Lexus

Audi – 220,737 units sold

Best-selling Premium Brands in the US - Audi
Best-selling Premium Brands in the US – Audi

Buick – 207,223 units sold

Best-selling Premium Brands in the US 35 - Buick
Best-selling Premium Brands in the US – Buick

Tesla – 197,517 units sold

Best-selling Premium Brands in the US - Tesla
Best-selling Premium Brands in the US – Tesla

Acura – 158,934 units sold

Best-selling Premium Brands in the US - Acura
Best-selling Premium Brands in the US – Acura

Cadillac – 153,863 units sold

Best-selling Premium Brands in the US - Canada
Best-selling Premium Brands in the US – Canada

Infiniti – 149,280 units sold

Best-selling Premium Brands in the US - Infiniti
Best-selling Premium Brands in the US – Infiniti

Lincoln – 103,584 units sold

Best-selling Premium Brands in the US - Lincoln
Best-selling Premium Brands in the US – Lincoln

Volvo – 94,615 units sold

Best-selling Premium Brands in the US - Volvo
Best-selling Premium Brands in the US – Volvo

Land Rover/Range Rover – 92,143 units sold

Best-selling Premium Brands in the US - Land Rover
Best-selling Premium Brands in the US – Land Rover

Porsche – 59,116 units sold

Best-selling Premium Brands in the US - Porsche
Best-selling Premium Brands in the US – Porsche

Jaguar – 30,254 units sold

Best-selling Premium Brands in the US - Jaguar
Best-selling Premium Brands in the US – Jaguar

Alfa Romeo – 23,800 units sold

Best-selling Premium Brands in the US - Alfa Romeo
Best-selling Premium Brands in the US – Alfa Romeo

Genesis – 9,940 units sold

Best-selling Premium Brands in the US - Genesis
Best-selling Premium Brands in the US – Genesis

Alfa Romeo nearly doubled its sales in 2018 compared to the previous year which is encouraging for the Italian automaker as it tries to solidify its place in the US market. Inversely, Genesis sales declined by over 51% last year despite the Genesis G70 hitting the market and the praise it has been receiving left and right. Genesis needs an SUV in a very bad way.

A slight decrease in sales at Porsche (-2.30%) is also surprising although it wasn’t as bad as Jaguar’s 24.15% decrease in vehicles sold. Acura and Cadillac on the other hand both saw modest 2.80% and 8.55% increase in sales respectively. Land Rover and Volvo both continued their upward trend with 16.19% and 23.97% gains in vehicles sold.

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Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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