Pininfarina ‘PURA Vision’ Model Unveiled Along An Enhanced Battista

Automobili Pininfarina revealed the ‘PURA Vision’ design model to potential Battista clients during the Monterey Car Week.

Pininfarina took advantage of the Monterey Car Week to showcase a couple of new things. The Italian brand presented the ‘PURA Vision’ design model during a private event at House of Automobili Pininfarina.

The Pininfarina ‘PURA Vision’ model was there to “inspire prospective clients”. The event also featured an enhanced Pininfarina Battista. The revised front design of the Italian hypercar was done after some aerodynamics testing in Italy. These tests, and slight redesigned, helped the Battista increase its range from 450 km to 500 km.

“It was a dream to present the latest version of Battista and the PURA Vision design model here in Pebble Beach,” said Automobili Pininfarina Design Director, Luca Borgogno. “Battista is the hypercar that proves it is possible to design a beautiful high-performance EV and it has won the hearts of our clients in North America.”

The 1,900 hp EV was not alone at this special event, the famous carrozzeria also brought along past classics from the brand, like the Lancia Rally 037.

So far, the pre-orders for the Pininfarina Battista hypercar are looking good.

“Visitors to Monterey Car Week know and love Pininfarina-designed cars and we love to present them with something special during this fantastic series of events,” said Automobili Pininfarina CEO, Michael Perschke. “We arrived with an impressive number of reservations for Battista already secured by clients in North America, and that number has nearly doubled in just a few days here.”