Horch, in the event you’d forgotten, is the name of one of Audi’s founding members. It would seem that Audi is planning to re-release the name as a series of hyper-luxury cars based on the A8.
The A8 Horch would sit at the very top of Audi automobile line, much like Mercedes and their line of Maybach cars. Details are scarce at the moment but the one piece of information we have is that the cars will likely use VW’s W12 engine which puts out 585-horsepower.
Currently, the Big 12 is limited to the Bentley family and as you might remember, there was once such a thing as the A8 W12. There was even a VW Phaeton W12!!
Given the current undying love for all things expensive and luxurious, Audi stands to do well with a Horch. In fact, with Maybach apparently preparing an SUV for the Chinese market, who knows, there might one day be an Audi Q10 Horch W12…