69% plan to snub electrification altogether.
Only 5% are thinking about getting a PHEV.
The survey involved more than 26,000 consumers in 25 countries.
Electric vehicles are the subject of well over half of all the news published on our websites. Interest in the technology is skyrocketing and manufacturers are gearing up to offer more EVs in 2022 than ever before. Unfortunately, it looks as though very few Americans will actually buy one.
Deloitte has released its annual survey of consumer auto views and the results are interesting, if not a little disconcerting. Based on the analysis following the probe of more than 26,000 consumers in 25 countries, US car buyers are still highly focused on internal combustion engine vehicles.
2022 Deloitte Global
Automotive Consumer Study | Photo: Screenshot Deloitte study
In fact, 69% of those surveyed replied that they will stick to petrol or diesel vehicles. Hybrids, which have been available for nearly 25 years, come in the second position with a 17% take. Plug-in hybrids and battery electric vehicles each take 5% of consumer interests.
In contrast, not quite half of examined Germans will purchase another ICE and 18% will go for a hybrid. PHEVs and BEVs respectively account for 12% and 15% of respondents’ intentions. Japan consumers are far more open to electrification with close to 60% of those surveyed looking to get a hybrid, PHEV, or BEV next.
The main barriers to mass adoption of EVs, according to the source, remain driving range and lack of available charging infrastructure. Both points are rapidly evolving thanks to automakers and the American government.
