Thursday, January 26, 2023
News Toyota’s Electrified Vehicle Success Will Favour Subaru

Toyota’s Electrified Vehicle Success Will Favour Subaru

US federal EV incentives: Toyota has about 9,000 spots left while Subaru’s got all of about 195,000 remaining

  • The new 2023 Toyota bZ4x and Subaru Solterra are identical EV twins.

  • Toyota will soon reach the federal 200,000 sales threshold for full EV incentives.

  • Subaru’s all new to this game and its customers stand to benefit.

The goal was always to eventually phase out federal EV incentives. It was thought that once the established threshold was reached, ICE vehicles and EVs would be evenly priced, or nearly. The threshold was set at 200,000 units and Toyota’s about to reach it. Subaru on the other hand has only begun its EV journey.

2023 Toyota BZ4X First Drive Review: Toyobaru Goes Electric

Through a number of PHEVs. Toyota’s reached just over 190,000 units eligible for the full rebate so far. Over at Subaru, their sole Crosstrek PHEV has garnered only 5,000 sales so far. As both automakers launch their first fully-electric vehicle, one car company has a better chance of attracting new business than the other.

The incentives don’t completely disappear once the 200k mark is reached. From the initial $7,500, the amount drops by half for the first two quarters after followed by another 50% drop, now to $1,875 and for the final two quarters.

Both the new 2023 Toyota bZ4x and Subaru Solterra are similarly priced meaning that the federal incentive may drum up extra business for the smaller automaker.

The Detroit Bureau’s story notes that other car companies such as Nissan, Ford, and BMW may soon join Tesla and GM and do without incentives. That is, unless the Biden administration extends the program which could also see the full amount reach a maximum of $12,500.

Trending Now

Toyota and Volkswagen Believe the Semiconductor Shortage will Ease in 2023

People are buying fewer electronic devices so chips are more available to automakers. Toyota plans to build 10.6 million vehicles this year, more...

BMW will Start Testing Solid-State Batteries this year

Many companies believe that solid-state batteries will be a very important development in the EV industry. BMW signed an agreement with Solid Power...

Volkswagen Could Build Electric Bronco-Fighter: Report

Production ID Ruggdzz still possible on Amarok chassis Volkswagen still pursuing compact truck electrification Volkswagen's new Amarok small pickup shares its frame with the...

Top New Vehicles to See at the 2023 Montreal Auto Show

The last Montreal Auto Show was held in January 2020, just weeks before the pandemic broke out. The event is once more being...

2023 Kia Sportage X-Line Limited Review: Killer Catfish

2023 Kia Sportage Pros - At just under $31,000, the Kia Sportage LX is one of the least expensive AWD compact SUVs in Canada. - From...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.